Weekly Comms Roundup 29 June – 3 July 2020

The army has been experiencing record sign-ups over the last few coronavirus months, due to unemployment rising amid the pandemic and people having a willingness to help. To try and capitalise on this, they have launched a new campaign which demonstrates how they have helped out the NHS during the last few months, simply repaying the favour from years gone by.


Amazon has cemented their position as the most valuable brand in the world, fighting off competition from Apple, Microsoft and Google. According to Kantar’s new global BrandZ ranking, which covers a 12 month period up to the 7th April, Amazon is now worth $416 billion.


Coca-Cola, Starbucks & Unilever have boycotted Facebook ads, along with a number of other well known brands, in a campaign calling on the platform to implement stricter measures around hate speech as part of the ‘stop hate for profit’ campaign. It is thought around 90 brands have so far boycotted Facebook. It is a worrying time for the platform, as around 98% of their annual $70 billion revenue comes from advertising.


Marks and Spencer’s Sparks loyalty scheme was released in 2015 but didn’t experience much success, with even CEO Steve Rowe saying it was confusing and needed fixing. So, the retailer has done just that, relaunching the scheme as an app-based digital programme, which offers one lucky shopper a week (in every UK store) the chance to win their shop that day for free.



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