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Weekly Comms Roundup 27 April – 01 May 2020


Budweiser have brought back their iconic ‘Whassup’ ad as it encourages people to check in on their friends during lockdown. They’ve decided to remake the ad after YouGov research found that 1 in 5 britons are living alone during lockdown, and decided to bring it out of retirement to try and make people think about others during this tough time. https://bit.ly/2zDhAoW

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Male grooming brand Lynx this week celebrated their 25th anniversary, in a nostalgic look back on 25 years of iconic British moments in their TV ad, which premiered on the 22nd April. The campaign features Anthony Joshua, AJ Tracey and YouTube giant Calfreezy feature in the ad, as well as the brand sponsoring the NHS cup, which sees celebrities compete on FIFA to raise money for the NHS.

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Cereal giant Kellogg’s have said that they are going to donate 500,000 servings of food directly to the NHS and other key workers across the country in order to give back to those helping the public through the COVID-19 crisis.

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O2 showed their support for the Big Night In appeal and others in need by donating £1m towards BBC’s Children in Need and Comic Relief. The show was broadcast live last Thursday and raised over £67 million for NHS charities.

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