Weekly Comms Roundup 22 June – 26 June 2020

Procter & Gamble, who own brands such as Gillette, Fairy and Febreze, have claimed they have launched a comprehensive review of all their brands to ensure they respectfully portray Black people. Marc Pritchard, Chief Brand Officer, warned they will stop funding the ad spend of any brand which does not meet the new standards.


2020 is certainly the year of TikTok – it was pretty well-used before lockdown started, but whilst in quarantine it seemed everybody was spending their extra spare time creating funny videos. The surge in users the platform has gained over the last few months has seen them launch a global marketing platform, as they try to capitalise on their popularity.


The Black Livers Matter movement continues to grow momentum from brands, with Unilever now taking steps to avoid discrimination. They are going to stop using references such as ‘whitening’ or ‘lightening’ in their products as this could suggest a ‘singular idea of beauty’ – something they want to address.


During the last few months, the charity sector has really suffered as COVID has disrupted so much of modern life. Cancer Research UK have felt this struggle more than most, estimating that the pandemic will have cut around 35% of their income this year, money that will not be spent on research. However, there is a silver lining – emerging trends such as online fundraising and virtual events has provided opportunities for Cancer Research to look to in the coming months as well as the coming years. Read more about how they’re dealing in light of COVID here



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