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Weekly Comms Roundup 20 April – 24 April 2020


Google and Apple are working with the NHS to create a contact-tracing app, which will be used to log when two people are in close enough proximity for long enough that there’s a high risk of contagion if one of them has the coronavirus. If one of the phone-owners is subsequently diagnosed as having caught the virus, others they might have infected can be sent alerts advising them to get tested or go into self-isolation.

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Aldi have launched their first online grocery service in response to Covid-19, allowing many of their regular shoppers to order online from the supermarket. https://bit.ly/3cFLo2o

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Tesco are asking customers to take part in their food love stories campaign, which asks the nation to create and dedicate a special dish to a loved one and share it on social media. According to new research from Tesco, undertaken as part of the campaign, 40% of Brits believe that staying at home and cooking from scratch during the lockdown has reignited their passion for cooking, while 89% say they intend to continue to cook when the crisis ends – interesting stuff. https://bit.ly/3byXUAU

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Nationwide is launching a series of ads as part of its ‘Voices’ campaign that aim to offer some hope for a post-pandemic life and which the building society hopes will help its brand come out of the crisis stronger than it went in. https://bit.ly/3aEcntU

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