Weekly Comms Roundup 20 April – 24 April 2020

Google and Apple are working with the NHS to create a contact-tracing app, which will be used to log when two people are in close enough proximity for long enough that there’s a high risk of contagion if one of them has the coronavirus. If one of the phone-owners is subsequently diagnosed as having caught the virus, others they might have infected can be sent alerts advising them to get tested or go into self-isolation.


Aldi have launched their first online grocery service in response to Covid-19, allowing many of their regular shoppers to order online from the supermarket.


Tesco are asking customers to take part in their food love stories campaign, which asks the nation to create and dedicate a special dish to a loved one and share it on social media. According to new research from Tesco, undertaken as part of the campaign, 40% of Brits believe that staying at home and cooking from scratch during the lockdown has reignited their passion for cooking, while 89% say they intend to continue to cook when the crisis ends – interesting stuff.


Nationwide is launching a series of ads as part of its ‘Voices’ campaign that aim to offer some hope for a post-pandemic life and which the building society hopes will help its brand come out of the crisis stronger than it went in.



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Plus 1 Communications

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