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Weekly Comms Roundup 15 June – 19 June 2020


Lockdown restrictions were relaxed somewhat on Monday, with shoppers able to visit their favourite stores yet again from Monday and make all the purchases they’ve wanted to make in 3 months. The BBC are reporting that shorts and coats are some of the most popular items of clothing amongst shoppers this week, who have had to adjust to social distancing shopping in the new normal. https://bbc.in/2Nd8inb

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Postponed due to the coronavirus crisis, MoneySuperMarket finally launched their new campaign, introducing the ‘Money Calm Bull’ as they advise customers to be money calm as the UK returns to some kind of normality. Check out the video of the campaign here. https://bit.ly/2YRnE69

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Remember the iconic Gorilla and Eyebrows Cadbury’s adverts from around 10 years ago? Well, we may be seeing a follow-up to those legendary advertisements over the coming months, as Mondelez (owners of Cadbury) say they are trying to regain their passion for building iconic brands. Executive Glen Walter has said that it got lost somewhere whilst the company was restricting, but they have now got their swagger back. Who knows what that might translate into, but I’ll be interested to find out… https://bit.ly/2AJS8PM

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And finally this week, the last word should surely go to Manchester United footballer Marcus Rashford, who campaigned to make the government U-turn on an initiative to provide free school meal vouchers for Kids during the summer holidays. Rashford’s campaign on social media and on TV ensured that the government extended the vouchers, which will make such a difference to so many who have been and are negatively affected by the coronavirus crisis. https://bbc.in/2zKsf1y

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