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Weekly Comms Roundup 09 -13 March 2020


To celebrate International Women’s Day, Benefit Cosmetics partnered with LinkedIn to offer free, professional headshots to anyone who showed up to their stores on Sunday, for a limited time between 11:00am and 4:00pm. As it’s estimated members with a profile picture receive up to 21 times more profile views than users without, users could be THAT much closer to their dream job https://bit.ly/2VYLuNw

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Obviously, Coronavirus is very topical at the moment – and it is dominating PR stories too! Due to people panic buying toilet paper, an Australian newspaper has printed an extra eight pages in their daily paper, with the intention for people to use them as toilet paper. The hashtag #ToiletPaperEmergency has become the top trend in Australia due to COVID-19 https://bit.ly/2wJ3lNZ

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Also on the Coronavirus theme, Lush has developed an idea to prevent the spread of the virus in the UK. The ethical cosmetics retailer have taken the unusual step of inviting customers into their stores, allowing them to wash their hands for free, with no obligation to buy anything in return https://bit.ly/3cNbRMw

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Samsung has steamed up with dating app Happn to host a micro-dating event for singles, however there is a twist – attendees will have their heart-rate monitored by wearing the Samsung Galaxy Watch so they can see who truly gets their heart racing https://bit.ly/38BKKk3

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