In a world that needs to turn to being more green, Facebook has officially launched a brand new website that will help businesses advance their social impact, by providing them with a range of resources and tools. With the aim “to help businesses achieve their purpose and change the world”, Facebook has included tips such as how to donate to a cause through your business, case studies of brands that have made a positive impact and inspiration to get you started. With the majority of young consumers likely to support brands that openly work toward social causes, this type of messaging will boost your brand and amplify your initiatives. A win-win in many respects!
2020 has been a strange year to say the least. And your internet searches certainly highlight that. Google has pulled the top trending search queries of the year to highlight just how strange it has been. With “election results” topping the list and searches relating to “coronavirus” also coming in, people turned to fun things to do during lockdown. “Banana bread recipes” hit an all-time high and questions about how to cut your hair have been popular throughout the year. Coffee addicts found “Dalgona coffee” to be the most popular beverage trend – anything to get them through this odd year. What did you search for most?
The best marketing campaigns of 2020 are in! According to Marketing Week these top 8 campaigns have been the most impactful throughout the year. The AA’s Love That Feeling provided a much-needed joyful advert, whilst Expedia kept it on trend with lockdown life as they encouraged people to book ahead for 2021. IKEA played on the classic Tortoise & The Hare Fable for their beds, as ITV encouraged support for mental health and loneliness during quarantine periods using #BritainGetTalking. Which was your favourite advert?
Managing social content over the Christmas period doesn’t need to be as tricky as you think. A structured plan with creative visuals and a fun approach to your brand and content is key. Make use of your Instagram and Facebook shop to push towards Christmas gift shopping. Capture content with a festive feel, bring in lights, baubles or sparkles to add that magical touch. Don’t forget: Scheduling platforms are your best friend!