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Weekly Comms Round-Up 30 November – 4 December 2020


Good News

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News of a vaccine could be the Christmas miracle we’ve all been waiting for after a year dominated by COVID-19. Arriving in the UK on Wednesday, the first wave of vaccinations could prevent up to 99% of COVID-19 hospital admissions and deaths according to England’s deputy chief medical officer. The return to normality could be closer than we think! https://bbc.in/33GIfgO

Social media

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The release of Spotify’s annual campaign, Spotify Wrapped, has flooded social media with people sharing the top hits that got them through an unprecedented year. The campaign celebrates human resilience and shows gratitude for all the artists, podcast creators and playlist makers that kept people entertained throughout the year. https://bit.ly/39IiYa4

Ad Campaigns

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Coca-Cola’s festive campaigns have been crowned this year’s top-performing ads according to data collected by Kantar. The ‘Holidays Are Coming’ and ‘The Letter’ ads were commended for their nostalgia and creating warm fuzzy feelings which is exactly what we need for this time of year. Bring on the mince pies! https://bit.ly/2L99CtF

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As people scramble to the shops to complete their Christmas gift buying, Visa UK has launched their #WhereYouShopMatters campaign to support independent businesses. The campaign shares heart-warming real stories of independent businesses and has been picked up by top banks across the nation. Will you be shopping independent this year? https://bit.ly/39OQwmC

Tip of the week

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Sometimes we can get so hung up on making sure our content is right on social media that we forget the real purpose behind it, and that is to connect with your audience. Followers love to be on the receiving end of authentic interactions so make sure to engage back with your audience.

Meme of the week

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AUTHOR
SPOTLIGHT

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Plus 1 Communications

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