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Weekly Comms Round-Up 21 – 25 September 2020


Amazon Launches Luxury Store

The online retailer, Amazon, has taken steps to entice high-end brands to use the platform by launching Luxury Stores. Brands will be able to create what Amazon is calling a “store within a store” experience where they will have more control over inventory, selection and pricing whilst making the most of the site’s huge customer base.

https://bit.ly/36ambNF

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YouTube launches Shorts following Delhi TikTok ban

The TikTok ban in Delhi left a gap in the market that was quickly filled by Google as it decided to take advantage of the opportunity. YouTube Shorts are a new short-form video platform with features mimicking many that were popular on TikTok, allowing users to create 15-second videos with built-in creative tools.

https://bit.ly/33WYiGO

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Sir David Attenborough joins Instagram

David Attenborough announced his new venture into Instagram in a bid to reach new audiences and spread his environmental message. The page has already surpassed the 2M follower mark in the space of 24 hours, and, is managed by the filmmakers behind A Life On Our Planet sharing important environmental messages from Sir David himself.

https://bbc.in/3cui1kV

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Ikea adds striking posters to sleep campaign

Following the furniture giant’s ad telling the classic tale of the tortoise and the hare, Ikea continues its sleep campaign with a series of posters debunking products such as energy drinks, anti-ageing creams and vitamin supplements. The contents of the products are instead filled with Ikea bedding to replicate the liquid, pills and creams to highlight the importance of a good night’s sleep.

https://bit.ly/2RZSIhk

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