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Weekly Comms Round-Up 2 November – 6 November 2020


It’s Friday! Which means it’s time for your weekly dose of the best news from the comms industry.

Social Stories

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To help users cut down on their digital footprint, WhatsApp has introduced a new disappearing messages option that, once enabled, will delete messages, photos and videos after seven days. Don’t worry! You’ll still be able to save and screenshot anything important before they’re gone forever. https://bit.ly/35325nB

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Inspired by Reddit, Facebook once again attempts to integrate up and downvotes on comments to optimise engagement. The risk is downvotes could silence dissenting opinions. Could this turn Facebook into a haven for trolls and keyboard warriors? https://bit.ly/2I7wQib

Christmas ads return!

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Some might say that Christmas doesn’t begin until we see the Coca Cola ad; others would argue the adventures of Aldi’s Kevin the Carrot steal the show! This year, Kevin’s festive journey home sees him face many challenges before being helped by a certain jolly fellow. https://bit.ly/2I7Bhtm

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M&S is known for its tongue in cheek product names (Love Sausage anyone?), but they may have landed themselves onto the Naughty List with their latest festive treat: Santa’s Yumnut. Met with mixed reactions, the Yumnut is a yum yum-doughnut hybrid with flaky pastry layers and a sweet Santa’s belt topping. Quite delicious if you can get your mind out of the gutter! https://bit.ly/3eu15Mu

Campaigns of the week

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Showing solidarity for the industry, Bookshop.org launched in the UK this week in partnership with more than 130 bookshops. The site aims to revolutionise the way we purchase books by supporting local independent booksellers and boycotting Amazon’s monopoly in the field. https://bit.ly/3mRsH0S

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In a bid to save jobs, Burger King tells it’s customers to order from McDonald’s and other competitors as the restaurant industry continues to plummet due to COVID-19. With lockdown 2.0 hitting the UK, Burger King urges people to support restaurants and their staff no matter where they work. https://fxn.ws/365gWgC

Meme of the Week

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AUTHOR
SPOTLIGHT

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Plus 1 Communications

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