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Weekly Comms Round-Up 19 – 23 October 2020


Social Media Story

Exciting news for LinkedIn users! The platform story feature is now available worldwide and enables users to share images and videos of professional moments. It is a chance for businesses to engage with their audience in a familiar and fun way by adding text overlays, tagging accounts, sharing a question of the day or adding stickers. Just don’t forget what platform you’re on and accidentally post a snap of your hangover McDonald’s! Not convinced it will catch on, but we’ll see. https://bit.ly/3ks3BF5

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Social Campaign

In a bid to help small businesses across the world, Facebook is offering a grant worth £78m to help them recover from the disruptions of COVID-19. Cash grants and ad credits will help keep small businesses running, pay rent and operational costs, connect with more customers and support the community. A thoughtful way to keep small business alive in this trying time. https://bit.ly/3kofThC

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Twitter Trends

SPOTTED: Prince William near Waterloo Station, staring longingly into a KFC window. Dubbed ‘His Royal Thighness’ on Twitter, The Duke of Cambridge was quick to trend on Twitter as he connected with a customer sitting in the store. What can we say? Even royalty can’t resist KFC’s blend of 11 herbs and spices. XOXO, P1C.

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Tip of the week

In today’s digital world, we are exposed to the same sales heavy messaging of buy, buy, buy – which quickly grows stale. Instead, it can work in your favour to go off-piste by creating a campaign that solely focuses on making an emotional connection between your target audience and your brand. There’s a reason we all remember crying at the John Lewis Christmas ad every year!

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AUTHOR
SPOTLIGHT

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Plus 1 Communications

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