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Weekly Comms Round-Up 18th – 22nd January 2021


P1C News

It’s been another busy week at P1C with lots of work going into an exciting new client website, as well as new business calls left right and centre. We are grateful to have plenty of projects to get stuck into and a fantastic team to work with! 


Social Media News

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Back in October, YouTube announced it had been working on a new feature that would allow creators to tag products displayed in their video clips with direct shopping options – pretty neat! This week, they have moved onto the next stage with live testing in the US, and we’re sure will cross the pond to the UK soon. https://bit.ly/3bYSWAt

Events

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It was sad news for festival folk as Glastonbury announced its cancellation for another year due to the pandemic, but are confident they will be able to deliver a spectacular event for 2022. Smaller events are still hoping to go ahead in 2021, so we look forward to some socially-distanced dancing soon! https://bit.ly/363mvx4

Ads News

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Podcasts soared in popularity last year (probably something to do with being indoors 24/7), and Spotify is making a move to capitalise on the new audience by bringing its podcast advertising service to UK shores. https://bit.ly/2Mf9cCA

World News

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Joe Biden was sworn in as the 46th President of the United States, and Vice-President Kamala Harris made her mark as the first woman, and first black and Asian American, to ever hold the office. We are positive that he will bring great things, not only to the US but worldwide. https://bbc.in/3qGOYjZ

Tip of The Week

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How do you maximise PR coverage? Getting a new brand into publications can be a tricky task, but a top tip is to make sure you are regularly reading the target magazines and newspapers you’d like to appear in. Creating a tailored pitch that shows you know the title is more likely to be picked up than a blanket press release.

Meme of the week

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SPOTLIGHT

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