This week the P1C team has migrated back to working from home full time to make sure we’re keeping everyone as safe as possible by prioritising health and wellbeing. Whilst we will miss seeing each other in person, we’re making up for it with regular zoom calls and look forward to getting back into our London and Windsor offices soon!
A government-backed ad, which encouraged those working in the arts to reskill by turning to a career in cybersecurity, was scrapped after receiving backlash amid job losses in the arts. Various edits of the ad have circulated on social media pointing out how it is jobs in the arts that created the ad in the first place by highlighting roles such as copywriters, photographers and make-up artists. https://bit.ly/3lSk4ml
This week Save Night Clubs launched as an organisation to help save the industry. Nightclubs generate more than £3bn a year in income and employ 45,000, all of which have suffered since lockdown. In its striking first post, Save Night Clubs shared the financial impact of closures and urges the government to help. https://bit.ly/3k4CPT5
TikTok has partnered up with OpenSlate in the US to launch a Brand Safety Solution designed to verify and filter out inappropriate content and categories which may appear next to branded ads. The partnership aims to give brands confidence around the context of their ad placements and the ability to track where their campaigns appear. A great move from TikTok to ensure the continued safety of their users. https://bit.ly/2H9tkTY
Our tip this week was all about hashtags and how to maximise their usage. Create actionable hashtags, choose ones relevant to you and don’t forget about making ‘invisible’ ones on IG stories by matching the text to the background!