It’s been a busy summer for everyone at P1C! Before you head off for any weekend plans, have a quick read of the latest news and discoveries from the P1C team…
The P1C team are gearing up for CaFest South this weekend, with the last push in full swing! It’s been an incredible time assisting with all things PR, social and design for CarFest this year, and it’s wonderful to see how much reception it’s had from press and on social media. There’s still a chance to get your hands on tickets before it kicks off this Bank Holiday weekend.
The social team were busy this week heading to several photo shoots in preparation for Hard Rock Cafe’s upcoming Pinktober and Freddie for a Week campaigns. Keep an eye out as they’ll be launched in the next few weeks!
Aldenham Prep Riyadh will soon be opening its doors to pupils this coming September after welcoming its new roster of teachers. The P1C portfolio is growing with the new addition of Beech Hall School in Riyadh, which is also welcoming its new cohort of students later this month.
In other news, we’re pleased to share that our client Aventur has been awarded a Gold Stevie Award in the Start-Up category at this year’s Annual International Business Awards! Find out more on how Aventur is changing the face of the financial industry services here.
The Dubai Muscle Show is back for 2023 and we’re delighted to be working with them again, as well as Dubai Active and Dubai Active Industry, on PR and traffic driving campaigns. Flash sale tickets are now on sale!
We’re thrilled to be working with cyber security experts Infosec K2K, supporting them with organic social and blog content for their website. Check out their latest blog, highlighting the 5 key cyber threats faced by businesses in 2022.
And now, time for the latest in social media updates and features so you can make the most of the platforms:
Dennis the Menace Talks Internet Safety in EE Campaign
EE has teamed up with an unlikely character in a bid to raise awareness on internet safety amongst children. Dennis the Menace, hailing from the timeless comic series Beano, is on a mission to educate parents on how to keep their children safe online.
The special edition of the comic illustrates possible scenarios between Dennis and his cousin Minnie, educating the viewer on the dangers of the internet, such as befriending strangers posing as celebrities, or engaging in cyber-bullying.
It was launched after a poll of 1,000 parents with children aged 6-18 found 60% were concerned their children didn’t know how to protect themselves online. EE also concluded that 46% of those parents didn’t know enough about the dangers to warn their children about it.
To address the concerns found from the poll, EE has created the ‘PhoneSmart Licence’, an online course to educate children on how to stay safe and behave online. Whilst it’s impossible to stop children engaging with the online world, at the very least, there can be resources in place to shed light on what can happen and how to avoid harm that could come about from a lack of awareness.
Animation has always been a popular way to convey important messages to younger people, and this promo is a great way to start the conversation between parents and children – especially using a character as classic as Dennis!
You can have a watch of the EE PhoneSmart promo here:
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