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P1C Monday Finds Round-Up: 29th March – 4th April 2022

Happy Monday! Another weekend has been and gone, but before you start counting down the hours until next weekend, why not read on and find out what we got done over the past week at Plus 1 Communications?

P1C News

Tickets went on sale for CarFest last week – for both CarFest North and CarFest South – so if you don’t want to miss out on seeing the likes of James Blunt or Ronan Keating live on stage, you can buy your tickets now, and check out the rest of the line up, by heading over to the event’s website.

Cyber Security Associates published a new blog on their website, taking a closer look at one of the biggest recent cyber security news stories – the hack and data breach suffered by the authentication firm Okta. You can read the blog here.

We’ve been conducting interviews for our PR & Content Executive role, which we’re hoping to fill soon. And if you fancy joining the team, you can still apply for the role of Senior Designer – just head on over to LinkedIn to find out more.

The Far East Consortium (FEC) team has been putting together the final plans for an upcoming launch event for the Sales Gallery for Aspen at Consort Place, Canary Wharf – which is set to open its doors this spring.

Our client St Hilda’s Prep School for Girls recently appointed a new headmaster, Andy Kaye, who’ll be stepping into the role in September. The news has already had some coverage, both in print and online – you can read about it in the Watford Observer and Independent Education Today.

Social Media News

Stay up to date with the latest updates and features from social media platforms – here are this week’s biggest stories.

• TikTok’s testing out a new feature that will come in handy for all those people that have been scrolling through their ‘For You’ feed, found an amazing video, and then lost it forever when they accidentally refreshed the feed. Now, instead of just scrolling through your feed and hoping it shows up again, you’ll be able to head to the ‘Watch History’ option, and check out every video you’ve seen. TikTok hasn’t revealed when this will be rolled out, or if it even will be, but we’ve got our fingers crossed. https://bit.ly/3DogyKe
• Twitter has made Professional Profiles available to all users. Twitter’s been testing them since last April, giving users access to features such as product listings and a newsletter module. In September, businesses could apply for a Profile, but now, you don’t need Twitter’s approval – you can simply convert your profile in your settings. https://bit.ly/382ZduO
• YouTube’s testing new ways for users to react to video clips. The new feature, dubbed ‘Timed Reactions,’ is essentially emoji reactions, which can be added to a specific frame or moment in the video. Instead of posting a comment, users can add an emoji, such as a heart or a crying emoji, and could be a useful way of finding out the most popular or engaging parts of a video. https://bit.ly/3qOtMuW
• Instagram is testing new ways of raising awareness and support of charitable causes. If you search for hashtags related to the cause, then a prompt will pop up to suggest the user either shares the hashtag page with their followers or creates their own fundraiser – with 100% of the proceeds going to the relevant charity. Instagram has shared that users have been looking for more ways to support causes, and this could help prompt more direct action. https://bit.ly/3wM91Us
• LinkedIn has added new tools for creators. Building on its Creator Mode tools, it’s added new content analytics to give users more insight into everything from total impression numbers to engagement statistics. Other new features include tools to help create Profile Videos, a ring around your profile picture to let users know you have a video, and a Subscribe Bell for your audience to get an alert when you share something new. https://bit.ly/3wSa0me

Kentucky Fried Photos

KFC’s blend of 11 herbs and spices might be stored under lock and key, but the fast food chain hasn’t managed to stop photos of its products from getting into the wrong hands. Countless businesses and restaurants have used KFC’s photos over the years, borrowing them to advertise their own food. Instead of trying to stop all these competitors, though, KFC has decided to give them a helping hand by launching a new website, ChickenStock.

Designed to look like other stock photography sites, ChickenStock is home to hundreds of free-to-use high-resolution images of KFC’s dishes – don’t visit if you’re feeling hungry. On the website’s About page, it points out that other restaurants have been using pixelated photos, and asks them to use better-quality images. After all, the website explains, “even though they can borrow our pictures, they will never borrow our taste.” The site was designed and launched by the advertising agency TBWA\RAAD, and you can read more about it here.

This isn’t the first time KFC has acknowledged all the other copycat brands out there. In 2019 it launched an ad campaign acknowledging all the similarly-named fried chicken shops that are out there, from Texan Fried Chicken to Memphis Fried Chicken – you can watch the ad here.

Meme Of The Week