Happy Monday! Before you start counting down the days to next weekend, why not take a break and catch up on all the news from Plus 1 Communications?
Aldenham Education Group’s newest school, Aldenham Riyadh, will be opening its doors to students in September – and last week, registration for the school went live. For a short period of time, the school will be waiving the registration fee, so if you’re a parent in Riyadh looking for a new school, head over to Aldenham Riyadh’s website to find out more.
To celebrate Mother’s Day this weekend (it was on Sunday, in case you’d forgotten about it), Boiler & Co., hosted a Mother’s Day bottomless brunch. And if you missed out, keep an eye on their social media pages for future brunches – you can follow them on Instagram.
A new blog went up on Cyber Security Associates’ website this week, about the risks of hackers accessing connected medical devices – you can find out more and check out the blog here.
One of our newest clients, the UAE-based advisory firm TOUGHLOVE Advisors, had some coverage in one of the Middle East’s leading business magazines, Arabian Business, this week. Find out about the consultancy’s business model and expansion plans here.
Find out what’s been going on in the world of social media lately, from launches to new features that are being tested.
Heineken poked fun at the metaverse this week with the launch of a new product that’s being touted as ‘the world’s first virtual beer.’ Following the growing trend of low-alcohol and low-calorie beverages, the beer makers have released Heineken Silver, a drink with zero calories, zero alcohol – and, of course, zero taste. It’s only available in the Decentraland, a 3D virtual world in the metaverse, at Heineken’s virtual brewery, where visitors can head to the bar or strut their stuff on the dance floor, all while enjoying a virtual drink and virtual caviar.
As well as poking fun at all the hype around the metaverse and NFTs that’s going on at the moment, the virtual product launch was also a way of showcasing Heineken’s newest real-world drink. It’s also called Heineken Silver, but you can actually get your hands on this one. Launched this week, it has less alcohol than other Heineken drinks, and is designed to be less bitter, too.
If you missed out, and weren’t hanging out in the metaverse to catch the launch, you can watch the official virtual unveiling on YouTube: https://youtu.be/E1DQEjfycd8