It’s been a busy few weeks for everyone at P1C! We have lots to share, so before you head off to enjoy the sunshine, have a quick read of the latest updates from the team and digital marketing landscape.
Last week, some of the P1C team headed to CarFest North to assist with all things PR and social. This included managing photographers and videographers, as well as our Marketing Manager, Kirsty, taking the lead with the festival’s roving reporters, AJ and Curtis Pritchard! The weekend proved a huge success – the coverage secured during and since the event has been stellar, including pieces in the Daily Express, The Sun and Mail Online. We’ve also been getting brilliant results from the socials, garnering over 1.5 million impressions across Instagram. With CarFest South fast approaching, get your tickets now!
This week, Hornsey Town Hall Arts Centre hosted an evening with The TIME + SPACE co-owner and operator Piers Read to discuss the future of the Arts Centre. It was an evening of networking and entertainment, and a brilliant opportunity to learn more about North London’s new arts and culture hub.
In other news, Far East Consortium (FEC) celebrated the topping out of Alta at Consort Place, Canary Wharf. Standing 34 storeys high, Alta is Consort’s Place affordable housing tower, and will deliver a further 134 homes in the city.
FlexFarming, one of Europe’s largest Controlled Environment Agriculture (CEA) vertical farms, has produced its first crop of Class 1 strawberries. This is a huge step towards making the industry more sustainable as the facility provides the right environment to grow seasonal fruits all year round without the need of importing. You can read more about this in the press release here.
From Instagram to TikTok, we’ve rounded up the latest social media tools and news to keep you up to date.
Coca Cola’s Vision For a #WorldWithoutWaste
Coca-Cola’s UK division is collaborating with theme parks across the country in a bid to reduce plastic waste. But how are they doing it?
By creating what they describe as “reverse vending machines”, visitors at Merlin Entertainment attractions such as Legoland, Thorpe Park and Sea Life can exchange their plastic bottles for exclusive prizes.
This is just one part of a much larger campaign, #WorldWithoutWaste where Coca Cola are aiming to make its packaging 100% recyclable. By 2030, the strategy outlines that for every bottle sold, one will be collected and recycled.
The marketing director at Coca-Cola Great Britain, Lousie Maugest said “the summer months are a special time for friends and families to get together, and we’re excited to offer people the chance to win some amazing experiences while rewarding them for recycling on the go while at Merlin attractions.”
It’s a clever incentive, and not only does it help towards reducing waste, it also promotes events in the country. And whilst it’s a step in the right direction, more needs to be done, especially by other companies of Coca Cola’s magnitude.