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P1C Monday Finds Round-Up: 10th – 17th October 2022

The weekend’s over, so if you’re looking for a break from work for a minute or two, we’re here to help. It’s time for another edition of Monday Finds – make yourself comfortable and read on to find out what we’ve been up to here at Plus 1 Comms.

P1C News

On Monday 10th October, Beech Hall School Riyadh celebrated World Inclusion Day, a day dedicated to everyone being treated equally. To mark the occasion, the school had a welcome board at the entrance, for students and staff alike to decorate and get engaged with the ideas of inclusivity and being accepting and understanding of others.

Hard Rock Cafe officially launched this year’s Pinktober campaign last week, to support breast cancer awareness – check out their socials to see the amazing campaign that we’ve been working on for them.

Last Monday was World Mental Health Day, and this year’s theme was ‘Make Mental Health and Wellbeing for all a Global Priority.’ To help highlight the importance of mental health, we designed graphics and posts to share on our clients’ social media over the past week.

At Aldenham Prep Riyadh, the students were celebrating Harvest Festival last week, a festival with its roots in ancient Britain. Since it’s traditionally a time to celebrate the food you have and share it with others, the children brought in food to donate to local charities. We’ve also published two new blogs on Aldenham Prep Riyadh’s website – one about how the school’s approach to education nurtures talent, and another about the nutritious meals on their menu. You can read both the blogs here.

We’ve been hard at work creating a new website for one of our newest clients, wellness influencer Tanya Mansotra, and it went live last week. Head over there to find out more about Tanya’s work, read her blogs, or get in touch with her – you can also follow her on Instagram, Facebook, and TikTok.

Voiceflex were nominated for two awards at this year’s Comms National Awards, which took place in London on the 13th October – as well as being a finalist for Best Wholesale Service Provider, they were also Highly Commended for the Best Supplier Innovation award.

Also represented at the Comms National Awards were FluidOne, who were one of the finalists for the Best Enterprise Mobile/IoT Solution award. We drafted a new blog about working at FluidOne, which was published last week – you can read it here. 

Cybersecurity firm Infosec K2K published a new blog about the threat of ransomware and what you can do to avoid being hit by a ransomware attack – head over to their website to check it out.

Social Media News

The world of social media is always changing – read on to find out more about some of the latest developments and features that you should be looking forward to.

• Snapchat has teamed up with footballer Fabrice Muamba to release a new filter that can teach users cardiopulmonary resuscitation (CPR) techniques. Muamba had a cardiac arrest in the middle of a game, and says this filter could save lives. With the filter, users will see a lifesize digital person, along with step-by-step techniques and examples of how to do CPR. https://bbc.in/3rSsIGv
• TikTok is moving away from videos with their new Photo Mode. Users can post collections of still images, which will automatically display one after the other, and can even add a sound or some music to soundtrack it. As well as the ability to add longer captions of up to 2,200 characters, it gives creators a new way of reaching their audience. https://bit.ly/3g0Ehsq
• Facebook has announced new ad options for Facebook Reels, which it sees as the future of video. The options give brands more ways of using the format, as well as creators more of a share of revenue. ‘Post-loop ads’ will be 4-10 seconds, and show up immediately after a Reel has ended. Facebook’s also testing carousel ads in Reels, which are scrollable, and can include up to 10 images and links. https://bit.ly/3yXjgFV
• Instagram’s looking to give users the ability to add more links to their Instagram bio, and it’s currently being tested with a select number of creators. Clicking on the link section on some profiles will take you to a pop up, displaying multiple URLs that users can be directed to. Creators can add links to Facebook pages and Facebook Groups, as well as any other page – and it’s not known yet how many links can be added. https://bit.ly/3TkA0yB
• Twitter has updated its Professional Accounts option, giving users access to more detailed analytics on their account’s performance. The newly-designed Professional Home display gives a more streamlined overview of key statistics including total tweet impressions, their engagement rate, and the number of profile visits and link clicks. https://bit.ly/3EB9xs7

The brands scaring up customers

It’s not long until Halloween, and some big brands are getting into the spirit with new adverts and campaigns – keep reading to find out how some brands are gearing up for spooky season.

Burger King

The burger chain has launched a new ‘House of the Ghosts’ campaign, giving customers a chance to hunt for ghosts using the Burger King app. If they find one, they’ll earn a buy one get one free voucher. They’ve also launched a themed burger, the Ghost Pepper Whopper, complete with a bright orange bun. Watch the ad here.

Heinz

Heinz have launched limited edition ketchup bottles rebranded as ‘Tomato Blood’, and the brand has recruited TikTok star E.J. Marcus to promote them. In the ad, he plays a reformed vampire who’s gone vegetarian, drinking ketchup instead of blood. Watch the ad here.
Liquid Death

Martha Stewart has teamed up with Liquid Death, the canned water brand, for their new commercial. As well as promoting their range of drinks in the advert, Martha Stewart’s also selling a Halloween-themed candle in the shape of a lifesize severed hand – holding on to a can of Liquid Death, of course. Watch the ad here.

Snapchat

The social networking app has launched a new feature designed to help those who find it difficult to decide on their fancy dress. Users can try on costumes before they buy them, thanks to Snapchat’s AR technology – if they like the look of the costume, they can share it with friends, and even buy it directly from the app. Find out more.

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