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P1C Friday Finds Round-Up: 9th – 13th May 2022


Happy Friday! Before you start counting down the hours to the weekend, keep reading to find out what we’ve been up to this week at Plus 1 Communications.

P1C News

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The P1C team just keeps on growing, and this week we welcomed another new member to the Windsor office. Annabelle Moberley has joined us as a Junior Marketing Assistant – so welcome, Annabelle!

Over the weekend, we took on the Color Obstacle Rush in Windsor, taking on inflatable obstacles and getting covered in paint. But it wasn’t just for fun – we did it to raise money for the Alexander Devine Children’s Hospice Service. And if you haven’t had a chance to donate yet, then don’t worry – you can still donate on our JustGiving page.

Last week we relaunched the social channels for FEC’s latest development, Aspen Canary Wharf – you can check them out over on Instagram if you want to find out more. We’re also busy finalising the VIP launch of the Aspen sales gallery at the moment, which is set to take place on 18th of May.

Aldenham Education Group’s newest school, Aldenham Prep Riyadh, is now open for school tours for anyone who wants to check out their new facilities. If you don’t have time to pop over to Riyadh, though, you can find out more about the school by reading the blog, which the team have been hard at work writing. Find out about the state-of-the-art facilities, or watch a webinar about Aldenham’s approach to education.

Bar and restaurant Boiler & Co. held the first event in their series of Whisky Tasting Dinners earlier this week, hosting a crowd of press and influencers – and if you haven’t visited and tried any of their whisky-based cocktails yet, get down there and try them out.

The London Indian Film Festival (LIFF), and its sister festivals in Birmingham and Manchester, are back for 2022, and they’ve finalised their programmes. The festivals are set to take place from the 23rd June to the 5th July – you can head to their website to find out more about the films on the line-up.

Social Media News

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Keep reading to learn about the updates and new features that have been hitting the headlines over in the world of social media.

  • Instagram is testing ways for users to connect digital wallets to their profiles and display NFTs that they own, which they’ll be able to feature on their main feed, in their stories, or in DMs. Users with NFTs will also have a dedicated tab on their profile. It’s currently only being tested with creators in the US, but it’s also been announced that similar features will be coming to Facebook in the near future. https://bit.ly/3L2O7Uz
  • Twitter’s currently testing a new format for its Explore page that looks suspiciously like TikTok’s main feed. The updated layout has two tabs – Trending and For You. While Trending will show you the trending topics, the For You section will show you full-screen tweets that Twitter’s algorithm thinks you’ll like based on your interests, and you can scroll through them like on TikTok. It’s not available to all users yet, but could be soon. https://bit.ly/3M4Mg2Z
  • TikTok is looking to become more of a social network, and is starting to replace the ‘Discover’ tab with a ‘Friends’ tab. The new tab is a showcase of videos created and posted by your friends, followers, and connections, instead of just videos that are trending. It’s trying to generate more engagement in the app, and is rolling out the feature to more and more users. https://bit.ly/3PcekmQ
  • Pinterest has launched a new ‘Pinterest TV Studio’ app aimed at creators. It’s been designed to help them improve their streaming setups, with features to support multiple cameras as well as editing tools. The app was released earlier this week without much fanfare, and is only available for select users, but is a sign that Pinterest is set to focus more on video content in the near future.
  • Snapchat has partnered with Cameo, the platform for users to buy personalised videos from celebrities. The new Snap x Cameo Advertiser Program is set to simplify celebrity endorsements. Businesses and brands can pitch to any of the thousands of celebrities on Cameo – from Carole Baskin to Dick Van Dyke – and get them to promote their brands and services. https://bit.ly/398aHhg

A Hands-Free Anthem

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Microsoft recently teamed up with The Invictus Games Foundation for a new ad campaign. The Invictus Games is an international sporting event for wounded or injured servicemen or women, and in the new advert, Microsoft looked into finding new ways for veterans to get involved in the games – only through music instead of sports.

The team at Microsoft invited a group of veterans to the Hands-Free Technology Lab in San Francisco, to create an anthem for the event that was truly inclusive. Using existing technology, as well as bespoke solutions created specifically for this project, they created

an orchestra of instruments, from guitars to tubular bells, that could be played by users with limited mobility – or even just by eye movement. Microsoft plans to launch a website later this year going into more detail about the technologies they used, as well as giving users a chance to try them out and make music of their own. The song, ‘Anthem For All,’ was played at this year’s Invictus Games in The Hague, at every medal ceremony. 

You can watch the advert here, or listen to the finished track here.

Meme Of The Week

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Plus 1 Communications

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