Happy Friday! Before you start counting down the hours to the weekend, keep reading to find out what we’ve been up to this week at Plus 1 Communications.
The P1C team just keeps on growing, and this week we welcomed another new member to the Windsor office. Annabelle Moberley has joined us as a Junior Marketing Assistant – so welcome, Annabelle!
Over the weekend, we took on the Color Obstacle Rush in Windsor, taking on inflatable obstacles and getting covered in paint. But it wasn’t just for fun – we did it to raise money for the Alexander Devine Children’s Hospice Service. And if you haven’t had a chance to donate yet, then don’t worry – you can still donate on our JustGiving page.
Last week we relaunched the social channels for FEC’s latest development, Aspen Canary Wharf – you can check them out over on Instagram if you want to find out more. We’re also busy finalising the VIP launch of the Aspen sales gallery at the moment, which is set to take place on 18th of May.
Aldenham Education Group’s newest school, Aldenham Prep Riyadh, is now open for school tours for anyone who wants to check out their new facilities. If you don’t have time to pop over to Riyadh, though, you can find out more about the school by reading the blog, which the team have been hard at work writing. Find out about the state-of-the-art facilities, or watch a webinar about Aldenham’s approach to education.
Bar and restaurant Boiler & Co. held the first event in their series of Whisky Tasting Dinners earlier this week, hosting a crowd of press and influencers – and if you haven’t visited and tried any of their whisky-based cocktails yet, get down there and try them out.
The London Indian Film Festival (LIFF), and its sister festivals in Birmingham and Manchester, are back for 2022, and they’ve finalised their programmes. The festivals are set to take place from the 23rd June to the 5th July – you can head to their website to find out more about the films on the line-up.
Keep reading to learn about the updates and new features that have been hitting the headlines over in the world of social media.
A Hands-Free Anthem
Microsoft recently teamed up with The Invictus Games Foundation for a new ad campaign. The Invictus Games is an international sporting event for wounded or injured servicemen or women, and in the new advert, Microsoft looked into finding new ways for veterans to get involved in the games – only through music instead of sports.
The team at Microsoft invited a group of veterans to the Hands-Free Technology Lab in San Francisco, to create an anthem for the event that was truly inclusive. Using existing technology, as well as bespoke solutions created specifically for this project, they created
an orchestra of instruments, from guitars to tubular bells, that could be played by users with limited mobility – or even just by eye movement. Microsoft plans to launch a website later this year going into more detail about the technologies they used, as well as giving users a chance to try them out and make music of their own. The song, ‘Anthem For All,’ was played at this year’s Invictus Games in The Hague, at every medal ceremony.
You can watch the advert here, or listen to the finished track here.