P1C Friday Finds Round-Up: 8th-14th May 2021

P1C News

This week has been another great one at P1C, with the team firing on all cylinders to kick things off ready for summer. Hard Rock Cafe launched their festival 2021 campaign this week with a myriad of social media content and some awesome influencer collaborations. Meanwhile, things are heating up in preparation for London Indian Film Festival 2021, which is already back in action with an at-home spring festival. Book your tickets for their next online showing on 6th June here:

Social Media


Instagram has launched a new feature on our profiles, allowing users to add their pronouns.
Here’s how to add them, and a little more info on why you should!


Has Clubhouse disappeared?
April’s download stats show a 66% drop in downloads month on month, with the app receiving 922,000 downloads (compared to February’s 9.6 million) despite finally launching on Android. This comes alongside a wave of social media users claiming they’re tired of the app, and as Facebook, Twitter, and Instagram all launch their alternatives to the audio-based networking app.
We can’t write it off just yet, though. Although the platform’s growth is very clearly slowing, user retention is incredibly strong, suggesting that those that became loyal to the app earlier this year have continued to use it.
We’re looking forward to seeing how Clubhouse adapts to a post-pandemic world… watch this space!


In an attempt to continue their monetisation/business focus, Twitter has launched a new “tip jar” feature that lets people send money to other users without leaving the platform. To begin with, only a select group of people can receive tips – a group Twitter said was made up of “creators”, journalists, experts, and not-for-profits organisations.
Here at P1C, we’re a bit split on this one… so we want to know, would you tip someone on Twitter? Let us know over on our social channels!



Credit payment application Klarna has combined art and design to create a set of advertisements aimed at debunking myths and misconceptions about the brand.

Klarna has teamed with Spanish artist Ignasi Monreal for the new campaign, which consists of seven murals, each based upon a misconception found online or in the media.



We could hardly get through this week without mentioning the BRITs now, could we?

This year’s awards ceremony served as a government COVID pilot event, meaning that a small live audience of mostly NHS and key workers were able to watch the show in person at the O2 arena (all without face masks or social distancing).

The highlights? J Hus won his first BRIT award with Male Solo Artist, Billie Eilish was named International Female Solo Artist, and Dua Lipa scooped up both Best Female Solo Artist and Mastercard Album Of The Year. Little Mix also took home the Best British Group award, becoming the first female group to win the category!

View the full list of winners here:

Ad Campaign


There’s nothing quite like brand love to get people talking, and that’s exactly what KFC has done in their latest ad. The fast-food chain’s latest ad (titled ‘Love You Too’) debuted as part of ITV’s BRIT Awards coverage on Tuesday.

The 60-second video features the brand’s fans showing their love for KFC, with everything from those 999 calls when KFC ran out of chicken, to people getting genuine KFC tattoos.

Watch it for yourself (and let us know what you think!) here:

Meme of the week


(In case you missed the tweet that caused BitCoin’s stock price to crash, check it out here: )


author img P1C Admin

Plus 1 Communications

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