Happy Friday! You’re probably already looking forward to the weekend, but before you start counting down the hours, why not read on, and find out what we’ve been up to this week?
The London Classic Car Show is returning next year! The must-attend event for car enthusiasts and petrolheads will be taking place at Olympia London from 24th to 26th February 2023, and the first tickets will be available on 24th November. We’re already executing our PR plans and social media content for the car show, as well as a new website design – keep an eye on their Facebook page for more information.
FluidOne hosted one of their popular and thought-provoking cyber dinner events last week at Balthazar in Covent Garden. Guests heard from expert speakers about the cyber insurance market, as well as the latest developments in the cyber landscape. We’ve also been working on preparing email marketing and social content for an upcoming campaign!
Last week, Aldenham Prep Riyadh was featured in Arab News in a piece about the school’s Harvest Festival, where students donated care packages of food to the Charity Committee for Orphans Care. The school was also recently showcased in the latest Investments Highlights report from Saudi Arabia’s Ministry of Investment – AEG’s managing partners spoke about why they decided to open a new school in Riyadh.
A new blog went live on Tanya Mansotra’s website last week titled ‘The Chakra Chapters: The Root Chakra’ – a deep dive into the root chakra and its importance for mental, physical and spiritual well-being. You can read the blog here – and while you’re there, check out the rest of Tanya’s new website.
We wrote and published a new blog for Trigg Digital this week, which takes a closer look at retail media networks and the biggest challenges that they’re facing in today’s market – you can read it here.
We’re gearing up for CarFest tickets going on sale next week, on Thursday the 17th of November! The team have been hard at work on PR and social media campaigns ahead of the festival, which takes place next August at Laverstoke Park Farm in Hampshire.
Social media is constantly changing, and this week’s no different – keep reading to learn some of the newest developments and features making headlines.
Christmas Is Coming
The John Lewis Christmas advert was released this week, which can only mean one thing – the festive season has officially begun. So crack open the mince pies, make yourself comfortable, and watch the brand new ad, which you can see here.
This year’s ad, called ‘The Beginner’, is about a man learning to skateboard to impress his foster daughter, and follows in the footsteps of the department store’s other iconic Christmas ads, like ‘The Bear and the Hare’ and ‘Monty the Penguin.’ And just like those other ads, this one’s sure to bring a tear or two to your eye. Other ads have been set to covers of classic songs, and this is no different, with a cover of Blink 182’s All The Small Things – by the American singer Michael Geier.
It isn’t full of crackers, carols, or roast turkeys, though. For their latest festive offering, John Lewis has decided to shine a spotlight on the issue of children in care. The store is working closely with the charities Action for Children and Who Cares? Scotland, and has said it will be making donations of Christmas decorations, food and gifts. There’s not much product placement to be seen in the ad, but you can still buy some of the products shown, including a John Lewis teddy bear and (of course) a skateboard – 25% of the sales of these products and others will be going to the store’s two partner charities.
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