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P1C Friday Finds Round-Up: 6th – 10th June 2022

Happy Friday! That was a long week, but we finally made it to the weekend. Since you probably need a break, make yourself comfortable and read on to find out what we got up to this week at P1C.

P1C News

Some of the team joined in the Queen’s Platinum Jubilee celebrations on the 1st of June, volunteering at a Jubilee-themed party along with our client FEC. The event, hosted at George Green’s School in London, was organised by the East End Community Foundation, and consisted of a high tea for seniors, live music, dancing, and a raffle.

A few of the FluidOne team attended an IT and Security dinner on the Thames on Wednesday, hosted by the Executive Leaders Network. They were discussing FluidOne’s Connected Cloud, as well as the challenges of cyber security, all while taking in the views of the city skyline.

We’re currently in the middle of preparations for BST Hyde Park for Hard Rock Cafe, which is fast approaching. Speaking of Hard Rock Cafe, we’ve also been busy with photoshoots for them, with an amazing Pride-themed shoot last week and even more shoots in the pipeline.

We’re also hard at work on content for the London Indian Film Festival, the Birmingham Indian Film Festival, and the Manchester Indian Film Festival, which all kick off later this month, so all you cinema buffs should start clearing some space in your diaries and book your tickets now.

Boiler & Co. got a mention in the Evening Standard this week, and it was described as one of ‘London’s buzziest restaurants.’ Have a read of the feature here – but maybe not on an empty stomach.

The financial planning firm Aventur was featured in FTAdviser last week, reporting on their acquisition of JPSL Financial Services – you can find out more here.

We’ve started working on the social content for Hornsey Town Hall Arts Centre, a creative space in the heart of Crouch End. You can check out what we’ve been up to over on LinkedIn, Twitter, Facebook and Instagram – and give them a follow while you’re there.

Social Media News

Make sure you’re up to date with the world of social media – read on to find out the latest news and updates.

• Instagram has given users the option to pin posts to their profile, after testing the feature for the past few months. It’s now available to all users, giving you more control over your Instagram profile – you can pin up to three photos or Reels to the top row of your profile. Simply go to any post and click on the three dots in the top right corner, and you’ll see an option saying ‘Pin to Your Profile’. https://bit.ly/3muflcJ
• TikTok is working on a new playback function called Clear Mode, designed for those times when you’re watching a video but some of the on-screen text is hidden or obscured by all the details like the username, the caption, and the hashtags, description. It’s only being tested on a select group of users, but if it’s rolled out, users will be able to watch videos without any added distractions.  https://bit.ly/3xjk2es
• Twitter has expanded its accessibility tools, and is rolling out features for its visually-impaired users who want to be able to check out their analytics. Using this new feature, tweet analytics charts can be converted into an audio format, with text read out loud while numbers and figures are translated into pitched sounds as well as a written description. https://bit.ly/3toZYX4
• Meta, the company behind Facebook and Instagram, is taking another step into short-form videos as it tries to compete with TikTok. Reels is the company’s fastest-growing format, and Meta has announced a range of new features, including the ability to post 90-second videos. Up until now, the limit had been 60 seconds. There are also interactive stickers, including polls and quizzes, and ‘Sound Sync’ – the ability to sync your clips to the beat of a music track. https://bit.ly/3NA0Ikc
• LinkedIn has launched new features for companies looking to build their brand presence on the platform. Users will be able to use hashtags and @ mentions to link to other users or pages in their Articles or Newsletters. The feature should make it easier for like-minded people to discover and share your content with other users. https://bit.ly/39cj5wK

Snap To It

Snapchat has joined forces with the restaurant review website The Infatuation to help its users find the best local eateries. The Infatuation has created a Snap Map Layer which users can access in the app – Snap Inc. says that over 250 million Snapchatters use Snap Map every month. The Layer was announced last year, but is finally being rolled out to users now. At the moment, the feature’s only available to users in certain cities (which are mainly in America), including New York, Los Angeles, and San Francisco – but London also made the list. 

Users who happen to live in the right cities will be able to use The Infatuation’s Layer to see all of the best restaurants that are nearby, read reviews, and even get directions. Once you’ve found one you enjoy, you can save it to your favourites or share it with friends via the chat feature. 

It’s not the first time Snapchat’s teamed up with another brand to create a Snap Map Layer. Earlier this year, it launched a layer with Ticketmaster, giving users the ability to find out events that are happening near them, book tickets, and see if any of their friends are going. It’s unclear if Snapchat’s going to launch more Map Layers in the future, or what other brands it might partner with – we’ll just have to wait and see.

Meme Of The Week