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P1C Friday Finds Round-Up: 5th – 8th April 2022

Happy Friday! Can you believe it’s April already? Take a minute to let that fact sink in, and then have a read of our latest blog, and find about what we got up to this week at Plus 1 Communications.

P1C News

Our Senior Social Media Manager, James Hughes, is tying the knot today. So if you’re reading this in the middle of your wedding, James – congratulations! We can’t wait to celebrate with you.

We’ve also been working on some exciting proposals this week, but we can’t say much more about them at the moment – you’ll just have to wait and see. 

The team headed over to Hard Rock Cafe Oxford Street this week for a photoshoot – keep an eye on the venue’s Instagram and Facebook pages to find out what they got up to while they were there.

Our client FluidOne hosted a sales kick off event in London earlier this week, which some of the team attended, all about FluidOne’s exciting plans and sales strategies for the upcoming financial year.

The cocktail bar and restaurant Boiler & Co. had some coverage over the weekend, in Fabulous magazine – and you can still get tickets for the venue’s upcoming bottomless brunch, on the 30th April.

If reading this has made you want to join the Plus 1 Communications team, then you’ll be pleased to know that we’re still interviewing for the role of PR & Content Executive. We’re on the look out for someone with a passion for the written word, and who’s looking to flex their creative skills – if that sounds like the perfect job for you, then get in touch with us and send your CV to hireme@plus1comms.com today!

Social Media News

There’s so many social media platforms out there now that it’s easy to lose track of them – read on for a round up of the biggest social media stories and updates.

• Twitter’s testing a new status indicator for tweets. It looks like the update will let users add a short customisable update to their tweets – letting their followers know how they’re feeling or what they’re up to, for example. There’s no news on whether the feature will ever become widely available, or if it’ll just be forgotten, like Fleets – but we’ll keep you updated. https://bit.ly/38iyTwS
• TikTok’s newest feature allows users to keep listening to a livestream without watching the action – even if they leave the app. With ‘Background Player,’ you can choose to keep the video playing in the corner of your screen, or just listen to the audio. This means people can still tune in even if they have other things to do, and follows the success of similar audio-only formats like Clubhouse or Twitter Spaces. https://bit.ly/3r5dD4h
• Snapchat’s added YouTube link stickers, giving users an easier way of sharing videos, as opposed to just sending links in Snap messages. On YouTube, when sharing a video, simply click the Snapchat icon and you’ll be able to add the link as a sticker in your Snap story. The new feature will give creators more ways of driving traffic to their YouTube videos while adding more of a personal touch. https://bit.ly/3xaKPeN
• Meta, the parent company of Facebook and Instagram, has created a ‘Share to Facebook Reels’ button for third-party apps. Reels is now Facebook’s fastest-growing content format, and Meta’s doing all it can to increase usage. The feature’s already integrated with apps like Smule and VivaVideo, making it even easier for users of non-Meta apps to create new content and share it. https://bit.ly/3r2vZmn
• Google has launched a new search option to make it easier for people to find those things that are hard to describe with just words. With multisearch, users can combine text and images in a single search query, and is now available in the Google Lens section of Google’s mobile app. It’s expected to come in useful for shopping-related queries, and works using artificial intelligence. https://cnn.it/3JnwvSq

Turtle-y Eco-friendly

If you didn’t already know, April is Earth Month, with Earth Day on the 22nd of April. So to mark the occasion, SodaStream has teamed up with Baywatch star David Hasselhoff and the non-profit organisation SEE Turtles for a new ad campaign.  

SEE Turtles works to protect wild sea turtles with educational and volunteer programs, and for its new campaign, SodaStream will be donating part of the proceeds from each product sold this month to help save baby sea turtles. David Hasselhoff can be seen in the brand’s new advert, suiting up and racing down a beach in his iconic Baywatch outfit to help a (CGI, but still cute) baby turtle get past some plastic litter and make it to the ocean.

The new campaign is part of SodaStream’s efforts to be more environmentally friendly, and as it’s set to last all month long, it’s the brand’s biggest campaign yet. Last year, the company pledged to reduce its use of single-use plastic bottles by around 78 billion by 2025. You can read more about it here, or watch the ad on YouTube: https://youtu.be/SRq9LJTL1o4

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