It has been another busy week at P1C (I know, we say that every week, but it’s true!) as Hard Rock Cafe’s exciting collaboration with Lionel Messi has launched, the countdown to the London, Birmingham and Manchester Indian Film Festivals began, and we announced our newest charity venture ‘Ride For Pride’!
Not sure what we’re on about?! Next Sunday (20th June), 3 members of team P1C will be cycling 40 miles from Newbury to the Windsor office for MindOut, a mental health charity run by and for people from the LGBTQIA+ community. The aptly named ‘Ride For Pride’ was an idea cooked up by newbie marketing manager Kirsty, in honour of pride month.
Keep scrolling to find out what else went on in the world of comms (plus memes, politics, and the royal family) this week…
President Biden touched down in the UK for his first official visit this week, just in time for the G7 summit taking place in Cornwall today. We hear he’ll be visiting Windsor castle while he’s this side of the Atlantic – be sure to give us a wave, Joe!
Find out more about his visit, and the agenda for this year’s G7 summit, here: https://bit.ly/3vc17z5
More exciting news for the royal family this week, as Harry and Meghan have announced the birth of their second child, a baby girl. Lilibet “Lili” Diana Mountbatten-Windsor was born on Friday morning and both mother and baby are said to be safe and well. We wish their growing family all the best!
Full story: https://bbc.in/3xcXbj9
Facebook has been busy again this week, with the announcement of their Apple Watch rival, which will be launching next year. Rumours are that the watch face will be detachable, and feature two high-quality cameras, as well as Facebook and Instagram integration. Find out more here: https://bit.ly/3pIBc0O
The platform also published a new report on the key factors influencing online purchases – a must-read for marketers. Although the report focuses on consumers in Hong Kong and Taiwan, it’s findings can certainly be applied to other regions. Their primary finding? Convenience comes out on top when it comes to online shopping priorities. Read the full report: https://bit.ly/358eA0z
Instagram has announced a number of new monetization options for creators, including a new affiliate marketing program, which will make it easier for creators to earn money from product promotions. There will also be an option to attach an Instagram shop to personal profiles, and a number of financial incentives aimed at encouraging creators to utilise the channel’s ‘live’ feature.
Read more: https://bit.ly/3ziEkoK
Are you planning for the holiday season yet?
If you aren’t, you probably should be (according to snapchat, anyway). The rapid photo sharing platform has released a handy guide to Christmas marketing, aptly named ‘Get The Gift of Results’. The guide includes timelines, trends, stats, and tips on adapting the platform’s many marketing tools to suit your business needs.
Check out the highlights and download the full guide here: https://bit.ly/3zjJiBK
Following in the footsteps of LinkedIn, Facebook, and Instagram by adding pronoun options on both personal and business accounts. This comes alongside the platform’s new ‘Show Your True Colors’ campaign, which aims to highlight the benefits the platform can provide for LGBTQ+ users.
Watch the campaign video here: https://bit.ly/3pGMeniM
CALLING ALL SMALL BUSINESSES
Looking for some tips on using TikTok to promote your business?
Check out this awesome infographic from @socialmediatoday – https://bit.ly/3gefWgA
Our favourite campaign this week comes from the ever-growing world of TikTok. ‘Create Kindness’ is a campaign aimed at combating online bullying and encouraging TikTokers to be kind and supportive of their fellow users.
These are for the animal lovers…
Wishing a massive happy birthday to Junior creative Jack Lancaster! 🎊🎁🎈🕺 https://t.co/MePN5avEWpFind out more
Early mornings, late nights, celebrity interviews, campsite parades, backstage passes, and lots of awesome entertai… https://t.co/KsONl72ZsXFind out more
What’s been going on in the world of comms this week? Find out: https://t.co/A4wfBgWSuFFind out more