After a brief hiatus and a rollercoaster of football-related emotions, we’re back with a special edition of our comms update.
We might have all woken up a little heartbroken this morning, but there is no doubt about it that Gareth Southgate and his men gave it their all last night in an attempt to bring home the coveted European trophy. As a team of fairly avid sports fans, we wanted to take this opportunity to thank the three lions for their efforts over the past month. We are immensely proud, and can’t wait to see what the World Cup will bring!
Bringing it back to the lighthearted side of the tournament, we wanted to feature some of our favourite brands to pick up on England’s #Euro2020 success. A LOT of brands have embraced football fever this past fortnight, but our favourites from last week have got to be from the nation’s supermarkets. Tesco kicked it all off with a rather tenuous link to their name, which Sainsbury’s and Home Bargains quickly jumped on the back of to produce their own “dad joke” tweets…
Here at P1C, we’ve been wrapping things up for the London Indian Film Festival, with the closing parties in London, Birmingham, and Manchester having taken place earlier this month. Meanwhile, Hard Rock Cafe has been soaring with its latest campaign, Live Greatness, in partnership with Lionel Messi. The team had a great time at The Classic Car Show from 25th-27th June, followed by Stonor Supercar Sunday on Sunday 4th July. Needless to say, it’s been an event-packed fortnight!
But enough about us! Here’s everything else you need to know about right now…
n partnership with Boots, ITV will be the first in the UK to launch shoppable TV, allowing viewers to discover and shop items from its programmes directly on screen. Initially launching through Love Island, ITV plans to roll out the service across other programmes soon. The interface, powered by AI technology from US tech company ‘The Take’, is available on all 2019, 2020, and 2021 LG televisions.
Unfortunately, there are no exact dates for this exciting new service just yet, so keep your eyes peeled!
Read the full press release here: https://bit.ly/3e1Hi7X
Big news: Instagram is, in the words of their chief, “ no longer a photo sharing app.”
Last week, Head of Instagram Adam Mosseri posted a video on his Twitter profile announcing that Instagram is moving heavily towards promoting video content. He also revealed that the platform is beginning to experiment more with video recommendations (i.e. featuring video content from more users that you are not currently following on your feed), as well as planning to introduce fullscreen and immersive video options.
So what does this mean for marketers? Well, it means that video must be our main priority. Thankfully team P1C has a stellar team of video experts on hand to make that happen, so if you need a little help making your content strategy video-first, give us a call!
In need of a giggle on this dreary Monday morning? We got you. There has been some serious comedy gold on social media this past week. Here’s our top two:
Innocent smoothies is back again with another hilarious social media post, this time mocking the content approval process: https://bit.ly/2UxwszJ
AND meat substitute brand This UK hit us with a social post that combines entertaining content, audience participation, product development, and customer rewards in one neat (and hilarious) parcel. We highly recommend a scroll through the comments section on this one: https://bit.ly/3qXmmUU
On the far more serious side, Pinterest has made a bold move that could change the social media advertising space for good. The photo-focused platform has announced that it is banning all advertisements with weight loss language and imagery, including ads that idealise or denigrate certain body types. A spokesperson for the platform said it would also not allow ads with testimonials about weight loss or weight loss products, or ads referencing body mass index (BMI) or similar indexes.
With body dysmorphia on the rise and growing concerns about how children and adults view their bodies in today’s society, this is a positive move for a platform with such a huge influence.
We suppose it’s time to wait and see if other platforms follow suit…
The last fortnight has been swarming with some pretty cool new ads, so this week’s ad of the week was exceptionally hard to choose. But, in the end, we had to go with a combination of #Euro2020 fever and good ol’ comedy. Sit back, relax, and enjoy this rather amusing piece from betting giant PaddyPower…
Wishing a massive happy birthday to Junior creative Jack Lancaster! 🎊🎁🎈🕺 https://t.co/MePN5avEWpFind out more
Early mornings, late nights, celebrity interviews, campsite parades, backstage passes, and lots of awesome entertai… https://t.co/KsONl72ZsXFind out more
What’s been going on in the world of comms this week? Find out: https://t.co/A4wfBgWSuFFind out more