It’s the best damn part of your week – IT’S FRIDAY FRIGGIN FINDS TIME BABY!!!!
This week, team P1C have fired through kick-off meetings, content strategies, PR send-outs, social media plans, TikTok videos, ad set-ups and website redesigns – and that’s just the beginning! Meanwhile, we’ve been gearing up for the City of Light festival, an exciting event due to be hosted by our client MKIAC next week. Find out more about the festival here!
We’re also still accepting candidates for our new copywriting role. If you’re interested, simply send in your CV to firstname.lastname@example.org.
A quick update for everything going on in the world of social media over the past 2 weeks:
Citroën has launched a concept video that is quite frankly out of this world. In collaboration with Accor and JCDecaux, the French car giant has developed a product designed to completely revolutionise the way we travel. This is more than just autonomous transport, it is the future of travel. The craziest part? Citroën boss Vincent Cobée says it could be on the streets in just 5 years. See for yourself: https://bit.ly/2WrmgKn
Budweiser paid tribute to their American roots this Labor Day through 10 limited-edition cans. The cans, which were redesigned to display the words ‘This Bud’s for You’, were also emblazoned with the names of 10 outstanding Americans. These individuals were nominated by their friends and family through the brand’s ‘Raise A Bud’ competition earlier this year. https://bit.ly/3D5BBQF
Embracing the common marketing term “the customer is king”, Marks & Spencer have responded to recent consumer research findings with their latest campaign. A revival of a campaign originally launched in 2006, ‘Look Behind The Label’ allows customers to delve deeper into the supply chain of the supermarket’s produce, demonstrating the company’s dedication to transparency and sustainability. This all stems from research that found that M&S customers felt overwhelmed by the climate crisis and weren’t sure where to look for the information they needed. https://bit.ly/3F14yit
Web Accessibility tool UserWay has caused quite a stir with its latest ad, which features the original voice of Apple’s virtual assistant, Siri! The ad sees Siri, a.k.a Susan Bennett, highlighting the importance of accessibility online. One thing is for certain, UserWay wouldn’t have had half the views they’ve had on the ad without the novelty of seeing Siri’s face for the first time… Watch the ad here: https://bit.ly/3F14yPv
YOU WERE WRONG, MUM!!!
It's the moment you've been waiting for! It's your weekly comms update - Friday Finds! 🎉 https://t.co/8lcVOJyIc8Find out more