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P1C Friday Finds Round-Up: 25th – 29th April 2022

Happy Friday everyone – lots of exciting things have been happening at Plus 1 Communications this week! So before you embark on any weekend (and bank holiday) plans, have a read of what’s been happening. 

P1C News

We’d like to give a huge welcome to our new additions to the P1C family! Naoimi will be joining Saf and Dom on the content team as PR & Content Executive helping out with all things written word and assisting us in securing PR coverage for our clients. And Sarah who will be teaming up with Kirsty and Amy on the marketing side as Senior Marketing Executive to support clients with everything from organic and paid social to email campaigns and blog posts.  

This week, we worked on a blog for our cyber client, CSA, on the importance of cyber assessments – which if you haven’t prioritised in your business, then you really should! Read the blog here. The cyber experts also hosted one of their popular dinner events with FluidOne on Wednesday evening, which took place at Boiler & Co. And from what we’ve heard, it was a very enjoyable and insightful evening. 

Speaking of Boiler & Co, there are still tickets available for their inaugural bottomless brunch on April 30th. The three-hour-long Boiler Brunch is a feast for the tastebuds served with a side of live entertainment and Boiler & Co.’s creative cocktails to wash it down.

In other news, we have been busy planning an event for FEC to celebrate the Aspen Sales Gallery which is currently open for appointment only. Keep your eyes peeled for further news on that!

Aventur (the fintech start-up rocking the financial industry) announced the acquisition of JPSL, an independent financial advisor. This is the beginning of a string of similar acquisitions planned to grow the Aventur brand and provide a much-needed technological boost to the industry. Read more about it in the press release here.

And lastly, our team has been working with Milton Keynes Islamic Arts Council for their upcoming festival Art in the Park. Taking place between the 14th and 15th May, there will be opportunities to experience different aspects of food, music and the arts. Last October, we worked with MKIAC to set up their City of Light festival – and it was a huge success!

Social Media News

Social media platforms are constantly changing, so here is a roundup on the latest updates and news to keep you in the loop.

• Instagram is currently testing a new feature, Templates, which makes creating Reels easier than ever. One aspect that many users like about TikTok’s editing format is the ability to sync clips to the beat of the chosen audio, and the Templates feature is set to do just that. We’re very excited to see this update available for all very soon! https://bit.ly/3MF9w7h
• Youtube makes their pre-publishing checks available for users on the app. After launching on desktop last March, the feature ensures that those uploading content are not violating regulations. This comes after a swarm of videos were taken down or demonetised due to either copyright issues or content infringement. https://bit.ly/3y04dez
• Twitter is in the middle of a major takeover by Elon Musk. Earlier this week, Musk’s staggering proposal of $44billion (£35bn) was accepted, but what does it mean for the platform and its users? He has already pledged strategies towards free-speech, eliminating bots and possibly introducing an edit button for tweets, so it’s only a matter of time before we start seeing these changes and more. https://bbc.in/3vkUTjP
• LinkedIn is continuing to see rising levels of user engagement after a revenue increase of 34%. In addition, they reported that the use of their Sessions feature also grew by 22%. It’s believed that this increase in revenue and engagement is in part due to LinkedIn adding more features to help creators and business owners. https://bit.ly/3EX04JR

When ITV Met Gen-Z

In a bid to boost their ratings amongst younger viewers, ITV are backing a new business venture that blends editorial and e-commerce elements with IP-generated content. 

Fronted by LADBible and ASOS marketer Stephen Mai, woo aims to share stories concerning gen Z culture – from sex, relationships and drugs to music, film and everything in between. It will have a particular focus on promoting well-being and mental health, zeroing in on topics typically regarded as ‘woo-woo’ – hence the name!

The platform was inspired after Mai suffered a burnout in 2019, and turned to holistic methods of healing. After experiencing a ‘transformation’, he felt compelled to redefine the ways that wellness is perceived and that’s when the idea for woo came in. Although the digital landscape is saturated with gen-z friendly content, for a mainstream service such as ITV to promote wellness and mental health in a positive light is both unconventional and innovative. 

The marketplace side of the platform will be launched in September, selling items such as gender-neutral clothing, sexual wellness products and CBD gummies. And they’ve just announced their first comedy series which will be available to stream on ITV Hub very soon!

But for now, you can take a gander at the latest editorials on their website.

Meme Of The Week