Oh yeah, it’s a two-week round-up!
These past two weeks have been a bit of a whirlwind for team P1C! We’ve revelled in the success of CarFest North, and can’t wait for CarFest South in a couple of weeks time! Meanwhile, we’ve kicked off with three new clients, secured some awesome coverage for our PR clients, and provided some beautiful creative for our client’s websites and social media channels!
Last week, Instagram announced that the Reels length limit is being extended from 30 seconds to 60 seconds for all users. We might not be particularly surprised, but we are buzzing. Say goodbye to desperately trying to squeeze your reel content into 30 seconds, you’ve got a full minute to play with now! Find out more
Not one to be outdone by rival Instagram, this week’s big announcement came from our favourite short-form video platform! TikTok announced the launch of its very own stories (oh, how original!) At first, it’s easy to wonder why on earth TikTok would be adding this in. After all, the app is smashing the downloads and if it ain’t broke don’t fix it, right? But there is a simple answer: money. In order to maximise potential ad space, TikTok bosses needed to find a way to slip in monetization in a way that doesn’t ruin the user experience. Enter stories! Find out more
Whether your team uses Zoom, Teams, Google Meet, Skype, or some other form of video conferencing software, it certainly feels like virtual meetings are the norm now. BUT there has been a fair bit of evidence in the past 12 months to suggest that these meetings (much like many of their physical counterparts) aren’t really all that productive. In an effort to minimize the amount of time we waste in the working day, many organisations are bringing in special rules designed to help us work smarter. From allowing employees to pick one day a week where they are “meeting free”, to banning Wednesday afternoon meetings for all staff, the move is rapidly growing in popularity. Read about the latest employers to implement new rules around virtual meetings
A new campaign by Fanta has started rolling its way onto the supermarket shelves and into our baskets. For the second year running, Coca-Cola has hit us with #WhatTheFanta?, an engagement driver centred around a new fizzy drink with a mystery flavour. Dyed bright blue (most likely to disguise any colourful clues that might indicate the flavour), the drink is catching the eyes of shoppers across the UK. A sure-fire way to get people talking and drive sales, we’re looking forward to hearing the stats on this campaign!
Have you tried it yet?! Check it out
Chevrolet’s South American team has burst onto the TikTok scene with an ad that unites viewers with one universally understood concept: the steering wheel drum. We’ve all done it – when you’re sitting in traffic and a song comes on with a great beat, or you’ve got a beat stuck in your head that you just have to tap out. You can’t take your hands off the wheel, so you make do with what you’ve got! Together with drummer Carlinhos Brown, the American car company developed a real, working, perfectly-tuned steering wheel drum. Genius. Listen for yourself
This week we’ve got something special for the web designers…
It's the moment you've been waiting for! It's your weekly comms update - Friday Finds! 🎉 https://t.co/8lcVOJyIc8Find out more