It has been all hands on deck this week as our design team fired through a mountain of animation, video, and web design work! Meanwhile, ‘Head of Happiness’ Alice has been organising a face-to-face day for the UK team next Friday. We are looking forward to having a much-needed team catch up over a beer or two (once the work is finished, of course!)
Alongside launching a desktop feed posting capability, Instagram has finally launched a setting that allows users to hide the like count on their posts. The platform has been testing different facets of like hiding for over two years, so the only surprise here is that it has taken so long to reach us.
The option is also available for Facebook users but will work slightly differently. Find out more about the setting on both platforms here: https://bit.ly/3fMRRMd
LinkedIn has announced a new post boosting option for advertisers. Much like the option on Facebook, this update will allow brands to promote their organic posts to increase reach within their chosen target audience. This could be big for LinkedIn and paid social media experts alike, as it will provide a less expensive and less time-consuming option that could open the doors to brands who are currently priced out of advertising on the platform. Find out more
Twitter has been all over it this week, with three exciting updates! Here’s the low-down on this week’s Twitter news…
Instagram and GUAP magazine have teamed up to provide a list of “ones to watch” on Instagram Reels in the UK. Instagram’s ‘21 Under 21’ gives a platform to the young creators driving the platform forward via Instagram Reels. The list features at least one representative from each of five, youth-led subcultures: music, sport, art, fashion, and makeup. Check out the full list here
A report on gaming performed by The Drum has revealed that those aged 55-64 comprise the industry’s fastest-growing demographic. Regardless of whether or not you’re in the gaming space, there’s a lesson for all industries here: don’t rule out any demographic. Our recommendation? Make the most of data and qualitative research to develop your key target audience, but never rule out an audience segment altogether. You never know when shifting your attention to a new audience could provide an opportunity for growth!
Read more about the research, and the demographic shift in the gaming industry, here
Could Virtual OOH be the future of advertising? It’s quite possible. As “ad breaks” become shorter, skippable, or even non-existent, consumers are far less tolerant of brands interrupting their entertainment experiences. Seamlessly integrated “Virtual OOH” (also known as “Out Of World”) ads may well be the logical alternative. The ability for brands to maintain their place in our minds without being seen as a nuisance will certainly tempt advertisers industry-wide.
Find out more about this new medium, and the brands already making the most of it, here
Lego has hit the headlines this week with an LGBTQIA+ set of lego figurines titled ”Everyone Is Awesome”. Inclusive in colours, genders, and hairstyles, these figurines are simple but extremely effective in expressing the brand’s attitude to diversity. As firm advocates of inclusion and representation, the P1C team are super excited for this launch… we might even have to grab a set for the office!
This week’s favourite ad may have launched last week, but it’s still very much in the spotlight, and we can see why! Venus’ newest digital ad pays homage to the humble pube… yes, we said pube.
This one’s got us right in the feels this week…
It is time for your weekly chance to find out what’s been going on in the world of comms this week! Give this week… https://t.co/oijWyLCX3RFind out more
We’re lucky to have a talented design team on hand to turn our client’s dreams into reality. Take a look at some of… https://t.co/uAsjKsyhAzFind out more