TGFFF!
Roll up roll up, it’s your favourite day of the week. Friday Finds is here!
Once again, we’ve been tapping away creating content for our amazing clients, there’s a lot to talk about this week! (Run up to Christmas and all).
The team attended exciting shoots for Hard Rock Cafe’s upcoming festive campaigns, including some great TikTok content. Show them some love here, we promise you won’t regret it!
Press releases were issued for two exciting clients: Boiler & Co to celebrate the opening of its brand-new London cocktail and gastro bar in January, and Aldenham Foundation who’ve appointed a new Head for their schools. Exciting times!
Versio showed off the shiny new signage in its office, designed by our talented team – check them out here. CarFest’s ticket presale closed on Monday with soaring sales! Missed out on grabbing your ticket? Don’t panic as they’ll be back on sale come spring. Phew!
Stay up-to-date on all the latest news across social media platforms this week. Here’s your update!
Furniture giant IKEA has put its own twist on Black Friday with the launch of a brand new Green Friday initiative. The #BuybackFriday campaign allows customers to exchange their old IKEA furniture for a refund voucher in which to purchase brand new items. Encouraging customers to recycle, reduce and reuse, the Swedish firm highlights its important contribution to creating a more sustainable Black Friday.
#SaveMoreThanMoney, see our impact on the planet: https://bit.ly/3CVALWf
So what’s the problem with the Black Friday we’re all used to, you ask. Well, many things! I think we can all agree that shopping for Black Friday deals (especially in-store) can become quite a stressful and chaotic experience – there’s just so much going on at once with our attention darting left right and centre. Brands battle it out for our attention, so who do we possibly pick first?!
Plus, there are lots of issues we haven’t even considered. Have you heard about digital air pollution? According to Greenr, an email emits around 10g of CO2e per year, which equates to the same as leaving a low-energy light bulb on for 3 hours, which is also the same as the carbon footprint of a plastic bag. Crazy, right? Something to consider next time we start planning flashy email marketing campaigns… So, in future, let’s make sure each and every email has its purpose, shows clear messaging and we’re not just sending for the sake of it!
Another one for us all to process: fashion production contributes to 10% of total global carbon emissions and washing clothes generates the equivalent of 50 billion plastic bottles in waste, states Business Insider. It’s shocking, right? But for popular fast fashion brands, Black Friday is an absolute sales haven, with the negative impacts it has on the environment often forgotten.
So, here’s some ways we can all do good for the planet this Black Friday, and all year round:
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