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P1C Friday Finds Round-Up: 1st – 4th February 2022

Happy Friday! Another week is over, but before you start counting down the minutes until the weekend, you can settle down and have a read of this week’s Friday Finds.

P1C News

As always it’s been a busy week, and thankfully there was a new member of the team joining us this week to lend a hand – welcome to Matt Plaskett, our brand new Operations Director, who’ll be working from our Windsor office.

The team paid a visit to Boiler & Co. yesterday to check out the new menu and get some great content for social media. You can head down to the restaurant and cocktail bar to try out their new 7-course tasting menu, and if you’re looking for something to do on Valentine’s Day, then you might want to check out their special dinner for two on the 14th of February.

Over on TikTok, the Hard Rock Cafe account has recently hit over 32,000 followers – and if you’re not one of them yet, then why not? You’re missing out on some great stuff, and the team has been working on some new videos that’ll be up there soon. You can give them a follow here.

We’ve started posting on social media for our client Skin Medical – you can take a look for yourself, or find out more about them on Facebook or Instagram. Another new client is FlexFarming, an eco-friendly firm that’s aiming to be the UK’s first net-zero strawberry grower. Give them a follow on LinkedIn to find out more.

Social Media News

Read on to find out what’s been going on in the world of social media, with some of the latest stories and updates.

• Meta, the parent company of Facebook and Instagram, has made it easier for users to create and customise 3D avatars that they can use in messages. They’re now more inclusive, giving users more ways than ever to express themselves as their avatars, with options for different skin tones and face shapes as well as wheelchairs and hearing aids. They’ve been available on Facebook since 2019, but they’ve now been launched on Instagram, and can be used in Stories and DMs. https://bit.ly/3AN9SEr
• Pinterest has added new augmented reality tools, for users who want to get a good idea of what furniture items would look like in their home. The AR Lens technology uses dimensions and measurements of the item to give you an accurate depiction of it anywhere in your home. 90% of Pinterest users look for home decor inspiration, and this makes it easier than ever to try out products before buying them. https://bit.ly/3HnBylQ
• Snapchat has renewed its deals with content providers Disney, Viacom and NBCUniversal. The three companies will be making exclusive shows and videos for the app’s Discover tab. Discover has been increasingly successful in recent years, with 100 million users watching content on it each month, thanks to original programs from the likes of Ryan Reynolds and Will Smith. https://bit.ly/3ubVOTE
• Instagram is currently testing out a new ‘undo’ button in Stories, which will come in useful when you’re in the middle of creating a post and need to quickly fix a mistake that you’ve just made. At the moment, it’s only available to Instagram users in Turkey, but we’ve got our fingers crossed that the tests are successful and this feature becomes more widely available. https://bit.ly/3of62P6
• Twitter looks like it will soon let people post even longer messages, as it’s started to test a new feature called ‘Articles.’ If it goes ahead, users will be able to write blog posts on the app rather than the endless threads we’re all used to seeing. There’s no news on when it will officially be launching, but it will likely be part of Twitter Blue, and only available to the users who are paying for the monthly subscription. https://bit.ly/34xV3JS

The brands trying to score a touchdown

This year’s Super Bowl is fast approaching – it’s on the 13th February, if it’s not already in your calendar – and as everyone knows, one of the most exciting parts of the sports event is the adverts. Some of the world’s biggest brands regularly pay millions of dollars to show an ad during the match, and this year is no exception. And some of these brands have already started teasing this year’s ads in the run up to the Super Bowl.

Nissan have enlisted the Schitt’s Creek star Eugene Levy for their offering. He can be seen looking more like an 80s action hero, with long flowing locks and getting involved in a car chase – driving a Nissan, of course. Danai Gurira and Dave Bautista can be seen in other teasers, so the finished product will be pretty star-studded. You can watch a teaser for the ad here

Expedia has also turned to a movie star, with Ewan McGregor appearing in the travel brand’s first Super Bowl ad for over a decade. In the ad, McGregor will be helping Expedia with a promotion to help viewers ‘travel the ads.’ Expedia will be giving away prizes of Expedia Points that viewers will be able to spend on holidays inspired by all of the other ads airing during the game. Read more about it here

Finally, Bud Light got the help of Guy Fieri for his first ever appearance in a Super Bowl advert. The chef and TV presenter, best known for his nickname ‘The Mayor of Flavortown,’ has teamed up to advertise Bud Light’s new line of hard seltzers. The ad sees Fieri starring as the ‘Mayor of the Land of Loud Flavors,’ and giving his blessing to the new drink. You can already watch the ad here, and see for yourself.

Meme Of The Week