Blog

P1C Friday Finds Round-Up: 18th – 24th December 2021

TGFFF!

Here’s a little present just for you to unwrap on Christmas Eve. Yes, you can open it now! From us to you, happy Friday Finds!

P1C News

The countdown to Christmas is always a hectic one and for us at P1C, it’s definitely been a whirlwind to get as much done as we possibly can! But we’ve been here working in the background like elves to deliver lots of exciting festive-themed and new year related content for our wonderful clients. As the team signs off, we look forward to spending time with our families and rolling around feeling sorry for ourselves after a couple of full-on feasting days. Bliss! Merry Christmas to you all.

The Best Marketing Campaigns of 2021

That’s right, we couldn’t possibly publish our last Friday Finds of the year without putting our twopence in on some of this year’s best marketing campaigns…

Heinz Beanz on Bix – Weetabix

Cereal-giant Weetabix was deservedly presented with the award for the best marketing campaign of the year, starting February off with a bang, or, should we say, a bean. Though it may have been a joke (seems like we’ll never know) Weetabix’s social guru’s sure got a response out of it, going viral on social media with a plethora of brands jumping in on the action. But the real question here is: have you tried beanz on bix yet?!
View Instagram Post here

#FreeCuthbert – Aldi

In at number two is the frosty Twitter war between supermarket rivals, Aldi and M&S. The battle, which is all about CAKE, took social media by storm. As we know, Aldi loves to put their own spin on household-named products, and this was no different! Their take on M&S’s Colin the Caterpillar, Cuthbert the Caterpillar, actually spurred Marks’ to take legal action against them. However Tesco, Morrisons, Asda, Waitrose and Co-Op (who all have their own version of the famous caterpillar cake) were able to lay back unscathed, taking notes on the action from afar. Which classic caterpillar cake is your fave?
View Aldi Tweet here
View M&S Tweet here

We’re England ‘Til We Dine – Deliveroo

If you didn’t spot this ad amongst all the Euro 2020 (actually 2021) hype, you missed out. Firstly, we love the witty campaign name! Our mouths are left watering after the narrator lists (well, sings) all of the delicious things we can order to watch with the game. Plus, it’s also a celebration of the abundance of multicultural dishes that our country loves and embraces, all available to be delivered right to our doorstep with just the touch of a button! Brioche bun, wagyu beef, Emmental cheese, ENGLAND! See, we told you it was catchy.
View Video here

Pop to Your Local If You Can – Tesco

As pubs re-opened after lockdown measures were relaxed in April, Tesco urged us all to go and grab a pint down our local. It was an unexpected gesture from the popular supermarket, which often offers great deals on its alcohol selection. What a considerate action, no doubt taking inspiration from their brand motto, ‘every little helps’!
View Instagram Post here

Innocent Drinks

Innocent’s social media team truly are the G.O.A.T, so we couldn’t possibly publish another Friday Finds without featuring them! But how do they do it? Well, with witty, totally off-the-bat, reactive responses to British popular culture that create controversy almost as often as they steal our hearts. From minute-by-minute Great British Bake Off tweeting commentaries to innocent-inspired funny name alternatives for trending topics, they never fail to make us LOL. If you’re feeling down, a scroll through Innocent’s social media accounts will sort you right out!

View Tweet here

Memes of 2021