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P1C Friday Finds Round-Up: 16th – 29th October 2021

TGFFF!

It’s another fortnight of exciting comms updates, coming right at you!

P1C News

This fortnight we’ve been redesigning websites, developing exciting social animations, brainstorming Christmas content and writing captivating blog content. Overall, it’s been a busy (and very creative) couple of weeks!

Meanwhile, we’re already counting down the days until our Christmas party. Organised by our resident ‘Head of Happiness’ Alice, we already know it’s going to be one to remember!

Social Media News

A quick(ish) update for everything going on in the world of social media over the past 2 weeks (warning, Instagram has been busy!):

• Facebook has announced a name change for its overarching brand. More on this further down in the blog!
• Instagram finally added image and video posting from desktop https://bit.ly/3BpLA22
• Instagram has added more tools to help creators with the monetization process, including a dedicated ‘Partnerships’ messaging folder within DMs and creator shops. https://bit.ly/3nDLajt
• Instagram has made some big changes to its video content, including longer videos in stories, stories-to-reels links, and the removal of IGTV. https://bit.ly/3BvaNb3
• Instagram has finally made links in stories available to all accounts, making it a more accessible tool to all users, regardless of followers, and finally putting an end to endless ‘link in bio’ CTA’s! WOO! https://bit.ly/3jOf9nQ
• TikTok has launched a new initiative to support small businesses on the platform by showcasing some of the best examples of small business content. https://bit.ly/3EpObuC
• TikTok launches a ‘Tips’ tab in a bid to help creators monetize their content. https://bit.ly/3GAmroU
• LinkedIn has added a number of new tools for Company pages, including a ‘Primary Workplace’ option for flexible workplaces. https://bit.ly/3EpOju6

The Rebrand Everyone’s Talking About

Facebook, the parent company that owns Facebook, Instagram, WhatsApp and Oculus will now be known as Meta.

The rebrand comes as Facebook (now Meta) splits its focus into two segments: one focused on its existing social platforms and one focused on the development of the metaverse.

While some think that the metaverse could be the future of the internet, we hope this won’t mean we lose our ability to connect with people face-to-face. After all, if lockdown has taught us anything, it is the importance of connecting with people IRL.

Find out more about the new ‘Meta’ brand here: https://bit.ly/2Zzdefr

Google Give Back Control

In a move that is pretty huge for the safety of children online, Google has simplified the process for under 28’s and their parents to remove images of them that are posted on the internet.

Find out more about the new process here: https://bit.ly/3EpGCnJ

Campaign Of The Week

With Cop26 fast approaching, this week’s campaign of the week has got to go to the multi-branded OOH push set to hit Glasgow during the summit.

According to The Drum, a host of charities, brands and campaigners will be displaying ads across Ocean Outdoor’s 55 digital screens in Glasgow. The ads will look to convey hard-hitting messages around the environment and the importance of this summit and its outcomes to COP26 delegates, the public and the media.

Read more about it here: https://bit.ly/3nGO07y

Ad Of The Week

The ad for Sky’s new Smart TV, ‘Sky Glass’, is so full of heart-warming family vibes, you’d be forgiven for thinking it was a Christmas advert. But this feel-good flick isn’t about Christmas purchases or gifting, it’s about a new brand of smart television.

Watch the full one-minute ad here: https://bit.ly/3jLUH70

Meme of the week

Cheers, insta…