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P1C Friday Finds Round-Up: 15th– 21st January 2022

TGIFF

Happy Friday! It’s the end of the week, which means it’s time for what everyone’s been waiting for – that’s right, another edition of Friday Finds.

P1C News

Our client Cyber Security Associates has published a series of blogs outlining the recent updates to Cyber Essentials, which went live this week – you can read them here. And, the co-founder and managing director, David Woodfine, was live on BBC Radio Gloucestershire this week, talking about a recent hack on the Gloucestershire council’s website. Have a listen to what he had to say here, and you can also catch him on the local BBC news this Saturday.

Infosec K2K has published a new blog on some of the biggest cyber security threats that you should be on the look out for this year, which you can have a read of on their website. We’ve also started working with two brand new clients – Trigg Digital, a Salesforce platform specialist, and FlexFarming, a sustainable farming company that specialises in growing strawberries all year round.

We’ve also been beavering away making standout content for our clients all over social media. Check out Hard Rock Cafe on TikTok for some fun videos, or take a look at Aventur on Instagram for some investment advice.

If all of that boasting has impressed you, why not join our team? We’re on the lookout for some new people to join us, and are interviewing for some new roles at the moment. You can apply for the Content Executive role now, and keep an eye on our LinkedIn page for more listings.

Social Media News

• TikTok, which recently launched a new ‘Stories’ feature, is looking to integrate it into the app’s main feeds. Rather than TikTok Stories being in its own section on the app, the Stories clips will be featured in the For You and Following feeds, giving users even more ways to create content and share it. Users will be able to view Stories from their connections as well as people they don’t follow, with a marker to show that you’re looking at a story. https://bit.ly/3KtfHLF
• Twitter’s now looking to get involved with the NFT, or non-fungible token, market, and has started to give users the ability to add an NFT as their profile picture. They’ll be displayed in a hexagonal frame, with a link to information about the owner and the creator of the image. Twitter hasn’t made an announcement on when exactly users can expect to see this feature rolled out, but we expect it to be coming soon. https://bit.ly/3Kor9bg
• LinkedIn has added some new courses for those looking to grow their marketing presence on the website this year. On the LinkedIn Marketing Labs hub, which launched in January last year, you can find three brand new courses that are dedicated to helping users get the most out of the website. They’re titled ‘Creative Design for LinkedIn,’ ‘Building a Full-Funnel Content Marketing Strategy,’ and ‘Building an Organic Presence with LinkedIn Pages,’ and last from 10 to 30 minutes. https://bit.ly/3IlW71W
• Instagram has launched a test of its new Subscriptions feature, which will offer the platform’s biggest creators another way to earn revenue on the app. Instagram Subscriptions will give users access to exclusive content, such as Lives and Stories, for a monthly cost – anything from $0.99 to $99.99. The feature is currently being tested by a limited number of users, who have a ‘Subscribe’ button on their profile for users to sign up. https://bit.ly/3Kt1YEx
• YouTube’s launched new tools for creators, aimed at helping them to secure more branded content deals. The new ‘MediaKit’ will be available to users in the YouTube Studio’s BrandConnect page, and will help users to perfect their channel’s pitch to any potential ad partners. It will give them a shareable summary of all of their most important statistics, including subscriber numbers, average watch time per clip, and more, as well as more in-depth data like demographics and audience interests. https://bit.ly/3fM7CmZ

Make your home smell soup-erb

If you’ve ever wished your house always smelled like soup, then this news might make your dreams come true. The soup brand Campbell’s recently teamed up with CAMP, The Family Experience Company, and has created limited edition soup-scented candles.

The candles, which have been designed to look like the iconic Campbell’s cans, are available in two varieties that pay tribute to the brand’s most popular flavours. You can choose between Tomato Soup and Grilled Cheese or Chicken Noodle Soup. Not only do the candles fill your home with delicious scents, but they’re also raising money for charity – 10% of the proceeds from candle sales will go to Feeding America. Sadly we don’t have any of these in the office, but if we did, we’d have to keep resisting the urge to drink a candle.

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