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P1C Friday Finds Round-Up: 11th – 18th June 2021


P1C News

What a week! This week marked the start of this year’s Bagri Foundation London Indian Film festival, as well as its sister festival in Birmingham, and Manchester, which kicked off with an incredible opening night event at the BFI Southbank! Plus, with Father’s Day (and Ride For Pride!) approaching, it’s been a week of dads and rainbows for team P1C (what a combo…).

Keep reading for your usual weekly update from the world of comms…

Branding

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Two big moves by international footballers in the opening week of the Euro’s have caught the eye of the media this week, particularly that of marketers and advertisers.

On Monday, Ronaldo swiftly shunned a pair of Coca-Cola bottles that had been placed strategically in front of him during a pre-match press conference – a move that is said to have cost the drinks brand billions. The very next day, Paul Pogba removed a bottle of Heineken from in front of his seat at a post-match press conference, placing it under the table. A brave move from both men, particularly when you consider that both brands are official sponsors of Euro 2020… but should it serve as a warning for brands when considering sports partnerships in the future? https://bit.ly/3iMH33Z

Social Media News

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Facebook has announced a range of new admin tools for Facebook Groups, including improved comment moderation, ‘Conflict Alerts’, and an updated overview dashboard which will highlight group tasks that require attention.

Are you a group admin, or are you looking to set up a Facebook group? Find out more about the new settings here: https://bit.ly/2SEINBu

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Facebook has been busy once again this week. The platform has announced that it is moving to the next stage with its podcast/Page integration plan. This will provide more ways for podcasters to promote their podcast content within Facebook through in-stream listening.

Find out more about the update, and when it might be implemented, here: https://bit.ly/2SK16oV

Campaign Of The Week

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This week’s campaign of the week is a little political, but is without a doubt a wonderful example of advertising at its finest.

In a powerful ad organised by anti-corruption group RepresentUs, a 2055 Orlando Bloom and Katy Perry broadcast to the U.S general public in 2021, urging them to protect the ‘For the People Act’. The concept forces the audience to envision a future without democracy in the darkest way possible, with an aim of scaring Americans into action. The call to action? To call your senator and urge him to support the act. https://bit.ly/3cOzk1u

Print Ad Of The Week

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Flicking through the latest issue of Stylist, we came across this awesome ad by Warner Gin. The combination of clever copy, clean and crisp design, and clever layout makes this an ad you’ll stop flicking for. And it clearly works, because it had us reaching for the “pink” (oops, sorry Warner!) gin within minutes! https://bit.ly/3q5LR6g

Digital Ad Of The Week

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In a clever dig at the classic ‘sponsorship’ line, Sipsmith Gin has taken an entertaining angle on its involvement in this year’s Wimbledon tournament. ‘Official Tennis of Sipsmith Gin’ uses all the right words in the wrong order to mark a sporting partnership on and off the tennis courts, with the iconic Sipsmith swan getting into a bit of a flap when placed on presenting duty. https://bit.ly/2TH205E

Memes of the week

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AUTHOR
SPOTLIGHT

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Plus 1 Communications

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