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RAINFIN

The smartest way to borrow and lend money. A South African online marketplace for P2P financing.

Using social media to familiarise a national audience with the concept of peer-to-peer and marketplace lending.  

rainfin_bg2

Visit Website:http://rainfin.com/

Our Challenge

To simplify the complexities of the RainFin offering for a South African audience.

To position RainFin as a trustworthy, recognisable and down-to-earth business.

To overcome barriers to adoption, and encourage individuals to use the RainFin platform.

SOCIAL MEDIA

social media

Our Technique

IDENTIFY

We identified the key concerns, desires and lifestyle habits of our audience. We isolated and investigated what confusions surrounded P2P and what information needed to be shared.

INFLUENCE

We created visual content based around the hopes and aspirations of our audience. This was supported by carefully curated informative articles and custom how-to videos.

INVEST

Social media is no-longer unpaid media and boosting relevant content has a significant impact on link clicks. We used paid-for advertising to make some noise and gain online traction.

RESULT

23

ncrease in twitter followers

30

Increase in organic reach on Facebook

200

Increase in Website Traffic from Social channels



CONTACT

Hi, my name is , this is my email* / phone number and I wanted to talk to you about .

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