P1C was challenged with establishing Hyde Park Winter Wonderland as a must-go-to event and building the brand to become globally renowned whilst protecting the brand values along the way.
Since 2011, we have successfully managed the PR campaign for Hyde Park Winter Wonderland and built its reputation in the media to become Europe’s no.1 Christmas destination.
We implemented a very clear communications strategy for the event, ensuring the key messages were delivered. We adopted early fans in the media and the celebrity world, rewarding them along the way with access to the event. We listened to their feedback and made sure that any constructive criticism was taken on board.
We also facilitated the biggest broadcast opportunities in the UK and across the globe, and now receive broadcast crews from as far as Australia, Russia, USA, China and Japan.