Galvin International

Social, Content & Design Campaign, 2016-18

Galvin International is an international expansion business concierge service, designed to guide companies through every step of the international expansion process. By providing bespoke strategies, Galvin International is able to offer expert advice and on-ground implementation.

P1C has been tasked with creating an integrated communications campaign for Galvin International, comprised of content marketing, lead generation, social media management, email marketing, creative design and website management. Our ultimate objective is to increase brand awareness and grow Galvin International’s customer base in both the UK and US.

Our

Technique

We focused on positioning Galvin International as a trustworthy and knowledgeable resource. We established the company as a thought leader in the industry through clever content creation and precise targeting.

By creating unique content that provides value to customers, potential and existing, we were able to draw our target audience to the brand.

Through website and keyword optimisation, we facilitated processes for the user and increased rankings on key global expansion terms, achieving a number 1 spot on Google Location search in 3 months.

In all our design work, including brochures, newsletters and the website, we’ve applied a consistent style to aid brand recognition. Galvin International saw such a positive impact from our work that they decided to double the budget after 6 months.

Our

Results

  • +122% followers on Twitter
  • + 82% LinkedIn followers on company page
  • + 18% LinkedIn followers on John Galvin’s personal page
  • Improved conversion rates on website by over 100%
  • Outreach to websites and blogs with DA above 50