Engage Works

PR & Social Campaign 2016

P1C was challenged with raising the profile of Engage Works, the Flux Innovation Lounge and its CEO Steve Blyth in both the UAE and UK. The business had been established in the UK for a number of years but was new to launch in Dubai. P1C used a variety of channels in order to drive awareness and new business leads.



We positioned CEO Steve Blyth and key executives as thought leaders in the space of innovation and technology through carefully placed think pieces.

For Engage Works, we used social channels to amplify PR efforts and extend thought leadership. For the Flux Innovation Lounge, we tailored the channels to focus on the latest tech, tapping into online trends.



  • Secured coverage in Gulf Business, Arabian Business Start Up Magazine, Shortlist, 7 Days, Transform Magazine and Dubai Eye, to name a few.
  • In 2 months, coverage generated reached over 255,000 readers with a PR value of 215,000 AED.
  • Over 200% increase in reach on the Engage Facebook and LinkedIn pages.