P1C sought to position Champions Tennis as the unmissable grand finale of the ATP Champions Tour to consumer and sport media alike. Hosted in the Royal Albert Hall, a world-famous entertainment venue, the event allows fans to watch the greatest players on the greatest stage.
We have successfully managed the PR and social campaign for Champions Tennis at the Royal Albert Hall for two years.
The key part of our content strategy was achieving preview listings and interview features with players in magazines, newspapers and online, as well as short video interviews to share on social. During the tournament we capitalised on tennis activity by sharing photo content from each day, videos with the key players and all associated events.