Global travel provider Etihad Airways sought to amplify their reach through content-driven SEO and social practices.
Plus 1 Communications was appointed as the sole content marketing provider for Europe and North America – producing content for outreach in English, French and German and translating into Arabic for use in the local market.
To develop a rich understanding of a diverse audience, including their interests, their lifestyles and their motivations.
To create a long-term SEO strategy that is future-proof to the shifting landscape of search engine algorithms.
To make shareable, sticky content that embodies the Etihad brand, whilst providing lasting value to consumers.
Keyword, consumer and trends research