Weekly Comms Roundup 3 – 7 February 2020

Starbucks has unveiled an emotional new trans-inclusive advert, following the story of a young trans man using his name for the very first time. he ad shows James enduring several everyday encounters involving his birth name Jemma, from receiving post to occasions with family and friends. It isn’t until James is asked his name for his Starbucks coffee that he is seen finally choosing what he calls himself.
Check out the ad here


Rough Guides, the British travel guide, tends to be known more for its expedition hints, tips and travel advice for places all over the world. However, they’ve just released a new book in partnership with Xbox, to give gamers the ultimate insight into the amazing world of Xbox to showcase how immersive and all-consuming gameplay in computer games has become. Check it out here


An Amazon dating website has emerged just in time for Valentine’s Day! The site is a parody, but looks just like the real thing! Check it out here

Alternatively, to learn more on the PRexamples site, check out this link


Hibernation isn’t easy for British wildlife these days. However, Camden Town Brewery are trying to change that, by launching The Hibernation Arms, the very first PUB FOR HEDGEHOGS (YES) which are now available to buy via their website. On top of that, a portion of every can of Hells in Hibernation Lager sold will go to the British Hedgehog Preservation Society (BHPS) to help hedgehogs hibernate this winter



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