Universal Events and 117 Live bring “PopCon”, the largest pop-culture festival in the world, to Dubai for the first time

28 July 2016 | P1C Admin

Tuesday 25th July, Dubai Universal Events and 117 Live, Al Ahli Holding Group’s newest subsidiaries are thrilled to announce that they will bring PopCon to Dubai for the first time. It will be the largest pop-culture festival of its kind globally, taking place on 27th – 29th October, in a purpose built state-of-the-art complex at the Dubai Outlet Mall.

PopCon will be a three day extravaganza that will include every element of pop culture by fusing the comic and pop world genres together with lifestyle trends from: movies and television to comics and games, beauty and fashion to health and fitness as well as digital and social media platforms, music, sport, children’s play zone, F&B and not forgetting anime and the all important cosplay competition. Further more, PopCon will play host to top celebrities from diverse industries, including international studios such as Marvel, Disney and San Rio to interact with the audience and provide a unique pop-culture carnival experience.

Anchoring PopCon is the first Halloween themed festival “Fiesta De Los Muertos” or festival of the dead, taking place on 28th October, where everybody will be encouraged to show up as their favourite hero or villain.

Both festivals will bring together some of the biggest Hollywood stars and music acts in the world and are poised to be a highly anticipated events in the Dubai calendar this Autumn. With a program comprising live concerts, performances, special appearances, workshops and talks with some of most well respected and renowned names and brands in each field, PopCon will be an all-inclusive experience for fans, families and visitors of all ages and interests, with something for everyone.

Mohammed Khammas, CEO, Al Ahli Holding Group said; “Given our choices of where to build our new branded event, Dubai presented itself as the perfect city to hostPopCon with its wonderful mix of cultures and thus diverse interests in pop culture. We will fuse together the biggest stars and biggest brands in the world of movies, music, beauty, fashion and social media, and by utilising some of our unique and PopCon relevant group assets and capabilities,will make this truly an unforgettable annual event. Watch out for a thrilling event beyond your wildest imagination.   

PopCon will also have a B2B segment allowing international and regional studios to offer licensing opportunities while offering local SMEs a great platform for networking and new business avenues.

Universal Events successfully launched its first Asia Pop Comic Con event in Manila last year with Hollywood celebrities like Paul Bettany, Natalie Emmanuels and Colton Haynes attending a packed three day event while the 2nd annual event in Manila is scheduled to take place from 26th to 28th August 2016.

Further announcements of the Hollywood stars, music acts, attractions and brands taking part in PopCon will be made shortly. Register online at www.117live.com for further information and on sale ticket announcements. #PopConDXB

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Press Contacts:

Plus 1 Communications
NermineKashef | nermine@plus1comms.com | +971 (0)52 750 0869
Anna Hope, | anna@plus1comms.com


Notes to Editors:

About Universal Events

Universal Events & Entertainment (UEE), a subsidiary of Al Ahli Holding Group is a premier and dynamic international events management company, headquartered in Singapore committed to be the forefront of pop culture/comic con events globally.  Universal Events & Entertainment has a passionate and experience team that prides itself in bringing world class celebrations of pop culture globally that delivers the ultimate fan experience whilst assisting brands to tap into the pulse of pop culture. UEE will be hosting annual events in Philippines, UAE, Korea and USA in the near future. 

About 117 Live

117 Live is Al Ahli Holding Group newest subsidiary. From concerts and shows to corporate events, 117 LIVE will manage all live events for Al Ahli Holding Group’s (AAHG) and its brands, bringing international standards not only to the Middle East region, but to Far and South East Asia, and the Americas. With its own purpose-built venue and dedicated team that specializes in live entertainment booking, artist development and management, 117 LIVE looks to revolutionize the face of live entertainment worldwide.

About Al Ahli Holding Group

Al Ahli Holding Group is a multi-diversified international conglomerate with over four decades of successfully dealing with business activities ranging from real estate to turnkey construction, engineering and infrastructure, retail and trading, technology and logistics, lifestyle and fitness, entertainment, hospitality and innovative developments.

With great passion and a very active portfolio in the entertainment industry, AAHG operates innovative and ground-breaking projects in the UAE. Amongst its portfolio, AAHG owns Dubai Outlet Mall, which is the first outlet mall concept in the Middle East; constructed major landmarks in the Eastern region of UAE; holds the exclusive largest franchise rights to US-based Gold’s Gym International in the Middle East and Africa; established Al Ahli Plastics, one of Middle East’s largest plastic manufacturing companies; holds licenses to publish Marvel, Warner Bros., DC Comics and Sanrio comics and activity books; recently opened Comicave, the world’s largest comic and superhero collectibles destination store at Dubai Outlet Mall; launched Singapore-based companies with Comicave Studios, manufacturer of high-end collectibles and toys and Universal Events, to host and organize comic and pop-culture based events and conventions.

The company recently acquired the Audience, one of the world’s largest publishers of multi-channel social and digital content to create new direct-to-consumer media services. In addition AAHG has also launched 117 Live, an events company dedicated to hosting international live events and offering events-based ancillary services.