Swap for a cause

13 June 2018 | P1C Admin

Advocates for sustainability in the fashion industry GFX and West London Waste Authority (WLWA) have joined forces to host a clothing swap and pop-up talks, to raise awareness of one of the most polluting industries in the world – textiles.

We throw away around 300,000 tonnes of textiles, resulting in over five per cent of the UK’s annual carbon and water footprint – of these disposed textiles, only 16% are reused.

If everyone wore their clothes more, we could reduce carbon, water and waste footprints by 20-30%. To put things into perspective – most people wear their clothing for an average of seven days, when the average should be three years.

Through this swap, UK households can save up to £1,000, the value of 1/3 of the clothes in their closets that they don’t wear; swapping these unwanted items for clothes they will actually wear – saving them money, while also making an impactful change on the world.

West London Waste Authority (WLWA) is responsible for around 1.7 million people in London.”says Emma Hall of WLWA. It is our responsibility to educate our residents on the gravity of textile waste and the efforts that can be taken to rectify the situation, which is why we are excited to be hosting this event with GFX.”

GFX is an international platform which promotes sustainability in the fashion industry. Through forums, content and events, GFX works to empower consumers to save the environment and renew their wardrobe without letting it go to waste.

Speaking about what GFX aims to achieve in 2018 is the founder of GFX, Patrick Duffy:

“At GFX, we’re all about changing the world, one stylishly renewed wardrobe at a time. We believe in looking at the bigger picture, and our hope is to get everyone, from all walks of life, excited and mobilized to take action for a better planet. London is a fashion hub bursting with a multitude of styles embraced by men and women alike – a city where every sidewalk is a catwalk for incredible fashion and influence through personal style. There was no doubt in my mind that London should play host to such an event that could truly make an impactful difference. Our Global GFX swaps make saving the environment exciting and aspirational, AND find me someone who doesn’t love getting a new wardrobe for free!”

This clothing swap + pop up talks with WLWA at the V&A South Kensington on Sunday, July 1st, marks GFX’s first large-scale event in London. It is fitting that this event be hosted at the iconic V&ASouth Kensington, which has been known to put on spectacular fashion exhibitions, including their current exhibition ‘Fashioned From Nature’ which runs until January 27th 2019.

GFX and WLWA are thrilled to announce Arcadia Group will be supporting by donating product for the clothing swap from across their portfolio of eight brands: Burton Menswear, Dorothy Perkins, Evans, Miss Selfridge, Outfit Kids, Topman, Topshop and Wallis.

An Arcadia spokesperson said:

Arcadia’s Fashion Footprint programme incorporates both the social and environmental dimensions of the way we manage our business and supply chain. We are delighted to partner with GFX and WLWA as their event aligns with our goal to identify ways in which Arcadia can benefit the wider community and environment through education and collaboration.”

The Swap + Pop Up Talks at the V&A South Kensington brought to you by GFX and West London Waste Authority kindly supported by Arcadia, will be on Sunday,  July 1st from 10am – 5:15pm. Check in at 10am – 12pm with your swap items, talks start at 12pm and swap opens at 2:30pm.

To book your ticket visit: www.eventbrite.co.uk/e/gfx-london-and-wlwa-swap-pop-up-talks-tickets-46751162987 

For interviews or press enquiries please contact:

Amie Mulderrig, Head of PR, Plus 1 Communications: 

amie@plus1comms.com |+44 (0) 207 7491930 | +44 (0)7710023630

Karen Lane, Group MD, Plus 1 Communications:

karen@plus1comms.com | +44 (0)20 7749 5122 | +44 (0)7957 661 746