It’s a Women’s World this March at The Dubai Mall with the launch of International Women’s Month

26 June 2018 | P1C Admin

The Dubai Mall establishes a scholarship with the Dubai Institute of Design and Innovation (DIDI), to be awarded to a young, aspiring female

 The Dubai Mall is recognising International Women’s Day with a three-week celebration shaped to inspire and empower women by celebrating their successes and contributions.

The festivities under the ‘International Women’s Month at The Dubai Mall’, launched today with a motivational Women’s Talk with Sass Brown, Dean of the Dubai Institute of Design and Innovation (DIDI) and global advocate of sustainable fashion. Sass shared her insights on the evolution of women within the design industry as well as gender balances she overcame to reach her success today.

As part of this campaign, The Dubai Mall has partnered with the Dubai Institute of Design and Innovation to award a full four-year scholarship to a promising female student for the Fall 2018 intake. The Dubai Mall Scholarship has been created to empower women in design and innovation, allowing one aspiring young talent to change the face of design in the region. The four-year scholarship is open to female students enrolled at DIDI, with the recipient to be announced this June.

The first of its kind in the region, DIDI is a not-for-profit profit design school that offers a unique design education in the form of a four-year Bachelor of Design Degree (BDes). The curriculum has been crafted in collaboration with the Massachusetts Institute of Technology (MIT), and Parsons School of Design, and offers a unique program that is firmly embedded in design-thinking and creative problem solving. DIDI will give students the opportunity to design their own degree by choosing a unique cross disciplinary education from a choice of four concentrations: Product Design, Strategic Design Management, Multimedia Design and Fashion Design. DIDI will enroll its first class of students in Fall 2018.

The Dubai Mall’s Women’s Talks will continue throughout the month, featuring inspiring females including Helen Uzaizi, CEO of BizWorld UAE and a renowned speaker and advocate of social entrepreneurship; Nayla Al Khaja, the UAE’s first female Director who will discuss her challenges as a pioneering female filmmaker; and Dr. Reem El Mutwalli, a cultural educator and published scholar.

Each Women’s Talk will take place at The Dubai Mall, in a public café setting where women from the community can also join in on the relevant discussions of juggling work-life balance, gender balance and inclusion.

Throughout the campaign, visitors to The Dubai Mall will be able to discover some of the region’s most inspiring women, with ‘Pillars of Success’, a retrospective of some of the Arab Women Awards’ winners over the last decade.  The larger than life exhibit, which will be live from March 13th-31st, will adorn the mall’s pillars, profiling 90 Arab woman from the region who have individually made a significant contribution to progressing the role of females in society.  This is joined by a photo exhibit on display near the Grand Atrium, which will profile a series of influential Arab world from around the world with an interactive social media wall, engaging mall visitors to share their most inspiring person, or moment.

The Souk Atrium will be a hub for art, with female artists working together to create a dynamic, collaborative space. At its centrepiece will be a live calligraphy art showcase, featuring Narjes Noureddine, an accomplished Arabic calligraphy artist whose works have been displayed internationally.

live art installation will take place from March 22nd-31st from 4:00pm to 10:00pm daily, alongside live poetry, music and spoken word performances, all from local artists.

The Dubai Mall will also be inviting female visitors to share empowering messages to the wider community, with ‘Weigh This’, a meaningful activation which encourages women to change perceptions

of themselves. Rather than focusing on the numbers on a scale, the activation invites women to express how they define themselves in terms of achievements and values.  In addition, there will be a “Leave a Message, Take a Message” wall, inviting guests to hand-write inspirational messages and pay forward their wishes to other guests.  Both activations will be located near Galeries Lafayette.

Celebrating Mother’s Day, The Dubai Mall will be hosting complimentary make-overs for hardworking mums from March 15th-24th, with hair and make-up touch ups courtesy of Paris Gallery.

Join us this March for a unique celebration during International Women’s Month – The Dubai Mall way – and share your inspiring stories of women empowerment with #TDMWomen.

 The Dubai Mall is the world’s largest shopping and entertainment destination, is part of Downtown Dubai, Emaar Properties’ flagship mega-development.

For more information, visit www.thedubaimall.com or call 800 DUBAI MALL (800 38224 6255)

Connect with @TheDubaiMall on Instagram, Twitter & Facebook

 For more information about The Dubai Mall, please contact:

Nivine William | Melinda Mesiano

ASDA’A B-M

+9714 4507 600

nivine.william@bm.com | melinda.mesiano@bm.com

About DIDI:

The Dubai Institute of Design and Innovation (DIDI) is a private, not-for-profit education institution, established by TECOM Group, part of Dubai Holding, and Dubai Creative Clusters Authority as the main shareholders. DIDI will be accredited by the Ministry of Higher Education. As a world-class design education institution, DIDI is focused on nurturing, mentoring and creating the next generation of designers who will turn today’s ideas into tomorrow’s reality. DIDI’s industry-leading partnerships, unique approach to learning, and world-class facilities will enable students to follow their passions by creating their own career path, developing the skills they need to succeed in the global innovation-driven economy.

DIDI has entered into strategic collaborations with the Massachusetts Institute of Technology (MIT) and The New School’s Parsons School of Design (Parsons) to develop a curriculum that is designed to empower DIDI students to map out their own four-year educational journey, culminating in the region’s first-ever Bachelor of Design degree, with a choice of concentration in the areas of Product Design, Strategic Design Management, Media, and Fashion Design.

To be eligible to apply for the Dubai Mall scholarship you must be an enrolled Bachelor of Design student at DIDI. Only enrolled female students at DIDI will be considered for said scholarship. Students must be enrolled by May 31st 2018 to be eligible for the Dubai Mall Scholarship. For more information on other scholarships at DIDI contact our admissions team admissions@didi.ac.ae

For more information about DIDI, please contact:

Plus 1 Communications

Jenna Stirland

jenna@plus1comms.com

+071 56 892 6609