Banana Tree is the home of fantastic food from the Indochinese region. It is an award-winning restaurant that serves vibrant Thai, Vietnamese, Malaysian and Singaporean dishes.
Plus 1 Comms have been tasked with raising awareness of the brand and its eight restaurants across the country through a combination of digital marketing strategies.
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Client
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Deliverable
Website, Social Media & SEO -
Website
www.bananatree.co.uk
Our
Technique
Content - We have been creating fun, memorable creatives to share with the audience, improving brand engagement and establishing a distinctive brand personality. We share messages about the brand’s history and culture, further impressing the face of the brand.
Conversation - We proactively engage with the audience, communicating with them directly, creating conversations and responding to messages in a friendly, entertaining way.
Conversion - We promote conversion by highlighting attractive offers, creating effective calls to action and emphasising the high quality of the Banana Tree brand.
Our
Results
- Website referrals increased by 30%
- Organic search increased by 12%
- 5% increase in website traffic within the first 2 months
- Ranked on Google’s first page for specific keywords
- 400% increase in engagement
- Social media referrals to the website increased 25%
- 70% increase in Twitter reach
- 23% increase in Instagram likes