London is one of the four top fashion capitals in the world, along with New York, Paris and Milan. This February each city will be showcasing the hottest trends to fashion buyers and press all hoping to increase sales and awareness of their brand to the end consumer. Several years ago London could have been considered a “poor relation” to the other cities; however, with investment and an emphasis on creativity the city is now a hub of emerging designers. With all the London Fashion Week action kicking off on Thursday 16th February and the promise of a jam-packed schedule, we’re bringing you the five shows not to be missed.
Burberry – Catwalk – 20th February 2017 19:30
Heritage fashion brand Burberry brings the return of its combined womenswear and menswear runway to retail collections, which were first seen at last season’s show. This is still relatively new to London Fashion Week and an exciting development for the consumer. Keep an eye on the front row, the perfect place for celebrity spotting.
palmer//harding – Presentation – 18th February 2017 16:30 – 18:30
Launched by Levi Palmer and Matthew Harding in 2012, palmer//harding is a designer brand that specialise in shirting. With innovative pattern cutting, “the shirt boys”, as they are known in the industry, have elevated the everyday wardrobe staple into a style statement. Having been awarded with support from the British Fashion Council and Fashion Trust, palmer//harding have now been shortlisted for the BFC/Vogue Designer Fashion Fund. This brand is definitely one to watch.
Mary Katrantzou – Catwalk – 19th February 2017 19:00
Known for exciting experiments with colour, pattern, fabric and textile development Mary Katrantzou debuted at fashion week with her SS09 ready to wear collection. Having been involved in various collaborations and won numerous awards, this catwalk show is always one of the most eagerly anticipated on the schedule.
Sophia Webster – Presentation – 20th February 2017 12:30 – 14:30
British accessories designer Sophia Webster was announced as the 2016 winner of the British Fashion Council/Vogue Designer Fashion Fund. Sophia’s London Fashion Week presentations are renowned for providing a kooky and creative backdrop to display her diverse accessories collections. Think pink flamingos and super fun swinging bird cages.
Shrimps – Presentation – 20th February 2017 13:30 – 15:30
Starting out as a faux fur and outerwear fashion brand, taking inspiration from witty modern art, Shrimps has grown to include accessories and ready to wear. The sartorially savvy Alexa Chung and Laura Jackson are among the brand’s many fans. Make sure you visit the website to be greeted by the playful shrimp cursor.